Share & Connect
College students’ fantasies of becoming “famous” are quickly becoming a reality. With the rise of social media in our everyday lives, college students are taking advantage of social networking to get their talent recognized. These days, you no longer need a producer or an agent when you have a business, music, graphic design or journalism major in your dormitory hallway.
Our society is accustomed to our celebrities having “connections,” knowing someone notable to help them make it big in the industry. However, what defines “connections” nowadays? It used to be knowing someone that could help you on the road to becoming famous, but now with the rise of Facebook, Twitter, Youtube, etc … “having connections” is not as exclusive. Now connections to any music sensation or artist are merely a click away on the World Wide Web.
College students and artists with a passion for their talents are benefiting from this. Aspiring artists are realizing that the power of a college network and friends can create opportunities to make a name for themselves. Only the rich becoming famous is a slowly dwindling stereotype due to the possibilities of social media. The ability to download movies, pictures and music for free on the internet is causing controversy with established artists all around, yet everyday musicians, especially college students, are not complaining.
From the dorm room to the studio is an increasingly common story that we hear coming from upcoming artists. These include Asher Roth and Sam Adams, two successful rappers who started from their college dorm room. In 2009, “I love college” was released by Asher Roth; a song about college parties he went to while attending West Chester University in Pennsylvania. After posting his verses and sending a friend request to a producer on Myspace, he quickly became a college sensation. The music video was shot at a fraternity house, put on Youtube and quickly climbed its way to the top of the charts. All Roth needed was his talent and social media to get his voice heard.
Who needs a professional studio, when you have your own microphone and video camera on your laptop for free? Just from one Youtube video, your music can spread like wildfire. MTV studios is noticing this and helping college students take their talent to the next level. Launched in 2007, MTV studios run a college network called MTVU. It is now the largest college network site and channel; broadcasting to over 750 campuses in the United states. With over nine million users MTVU has dedicated their site to college music, videos, contests, shows, and news.
Websites such as FratMusic.com and Collegeplaylists.com are websites for students made by college students themselves. College students are increasingly more interested in partying to music from their own peers, since they are one of the largest demographics in the music industry. Who knows better what they want to listen to than themselves? According to Billboard.com, in everything from country to rap, 2011s hottest artists are all under the age of 21, and what is the most appealing about them? They’re just getting started. College artists create a fan base that not only grows but lasts.
The power of a college network and social media gives college students the tools to make it big on their own. Most college artists are already well known on the web or at parties before they even get to perform live, which is slowly becoming a reality for some artists instead of a fantasy. Younger generations are slowly taking over the music industry, and it doesn’t seem to be stopping anytime soon with each new artist getting younger and younger. The rise of social media and the effect it has on the music industry makes it easier for artists to be recognized for their talent instead of who they know. Why go hire a manager and producer when all you have to do to start your career is to create a Facebook account?