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In 1997, Park Jin-young (JYP) founded JYP Entertainment, primarily based in South Korea, but there is a US branch, JYP USA, which opened in June 2007. JYP is one of the three biggest management companies in South Korea, along with SM Entertainment and YG Entertainment. JYP is home to many Korean idols, including the originally seven-member 2PM. 2PM is one of the two subgroups that branched out from the eleven-member boy band One Day. Currently, they are a six member group, after an Internet controversy in 2009 forced the former leader to leave.
JYP created this band based not on a “pretty-boy,” but rather a “mature” image. He trained these boys to sing and dance, but to also perform acrobatic moves. On September 4, 2008, 2PM debuted with their song “10 Points Out of 10 Points.” One month later, they began promotion of their second single “Only You.” When their third single “Again & Again” released in April of 2009, they achieved No.1 for the first time. This song has break-dancing beats with an R&B feel. The music video did not let down many fans with simple and original choreography and acrobatics at the end.
On November 10, 2009, 2PM released their first studio length album, The First Album 1:59PM, symbolizing their leader’s absence after the Internet controversy in September 2009. This was also the last album that the leader would sing in. The very same day, their title track, “Heartbeat” was also released, and made an explosion on the charts reaching No.1. From that moment on, the boys of 2PM have produced many songs, including some for commercials. They have also debuted in Japan, Thailand, China, Malaysia, and the Philippines. They made their first overseas performance in Thailand in late February 2009 before releasing their “Thailand Special Edition Album” on June 25th. In 2010, 2PM was the supporting act for the Wonder Girls World Tour. They have also taken part in several endorsements ranging from modeling for a clothing company, EXR, to becoming representatives of foreign artists by the Thai government and many commercials. In fact, member Nichkhun is currently the Thailand Ambassador, urging outsiders to visit the country. Currently, 2PM is overseas promoting in Japan after releasing their latest single “Take it off.”