Share & Connect
It is undeniable that Facebook’s like button nowadays has been already ubiquitous on the Internet. The new born of Google’s +1 button available to third-party websites at the end of March is considered a challenge to Facebook’s like spreading out across the web. As a result, we have added the Google +1 button to the top bar of all sites.
As same as Facebook’s like button idea, Google’s + 1 button also want to encourage user engagement and social interaction. With a single click, Google users can recommend a service, a website, an article, or a topic. Consequently, their friends, families, networks or even the rest of the world may easily see their recommendations. Both Facebook’s like and Google’s +1 button aim to increase users’ exposure and awareness to an association of persons of the same trade, pursuits or mutual interests, and subsequently gather them through a social network.
Even though both the Google +1 and the Facebook Like buttons are social sharing button, they still differ from each other. The significant difference to Facebook like is the fact that Google will be able to personalize the users’ search result and search ads. With the help of the +1 button, people with Google accounts who are signed in may see the recommendations from people in their Gmail or Google Talk chat list people in their My Contacts group in Google Contacts, and people they’re following in Google Reader or Google Buzz.
Whereas, a Facebook Like Button will post what you have in concern to your profile on Facebook – only your friends will see it, a Google +1 Button will appear on the Google search results, and consequently everyone using Google search function will see it as well. Therefore, it could be forecasted that in the near future, the Google +1 button might have much more influence on social networks than the Facebook like one. In short, it should be emphasized that Google’s intention with +1 button is to make search much more relevant as well as more social, making a whole lot faster process of searching for users and the latter searchers could benefit from the former ones.
Evidently, like a simple tool, +1 button, might create a string to Google users network in specific and to the Internet users in general.