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Since Twitter users are getting crowded day by day, the Pew Research Center made a decision to conduct a research from 26 of April to 22 of May with approximate 2,227 U.S adults. The statistics in the research were collected by the surveys and semi-interviews. The study divided the Internet Twitter users into six groups, dependent upon age, gender, race, household income, education level and geographic location. The research pointed out an array of differences in terms of percentage of online American users within each group who use Twitter.
According to Pew Research Center’s study, there was a 5% increase of American users on Twitter since November 2010. Evidently, this seems to reflect a national trend in America. Currently, 13% of Americans use the Twitter network. Understandably, the increase is due mainly to the significant number of younger American adults. The study found that people in the age group from 18 to 29 accounted for 18% and from 30 to 49 it is 14% meanwhile there is only 8% of participants between 50 to 64 and 6% exceeded the age of 65. It is further noted that regarding the gender perspective, the number of online male users are slightly higher than female ones. Male users accounts for 14% and female 11%.
In terms of the race, the statistics on the study indicates that the ethnic affiliation may have influenced the proportion of online Americans using Twitter. Interestingly, it was found that African Americans and Latinos tend to use Twitter more than Whites. Specifically, 11% of Blacks and non-Hispanics and 5% Hispanics spend time on Twitter on a daily basis, compared to only 3% of Whites. It is a surprising result that White Americans is much less active on Twitter than African Americans, 9% and 25% in total respectively. However, it seems the study missed the proportion of Asian Americans, who are considered an enthusiastically available group on Twitter network. Although the study as it relates to ethnicity was pretty interesting, it could be a sensitive issue once people are able to make a racist attempt into account.
In respect to the household income aspect, there is no significant difference about proportion of users between higher or lower level of income. 12% of participants earn annually less than $30000, relative to a group of users owning from $50000 to $74999. The number of Twitter users having income from $30000 to $40000 is the same as the number of people making more than $75000 per year.
Additionally, the study also researched the education level aspects to the number of people using Twitter. As highlighted in the research, college students have double proportion compared to users studying in high schools, 16% and 8% respectively.
According to geographic location, people living in urban or suburban areas tend to use Twitter network much more than rural one. Whereas, there is only 7% of rustic taking part into this service, the citified ones accounted for 29%.