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Yes, you have read it right! It´s not about the color – Green fashion is based on three premises: reuse, reduce and recycle. It consists in reusing objects that you already have or using them for recycling it. It also consists in reducing the use of pesticides or chemical products that are used to make clothes.
For making a pair of pants or a t-shirt they usually use some chemical products that go straight through the material that sometimes has caused intoxication after using that clothe. This doesn’t just happen in the countries with lack of regulation; there have been several cases in the United States as well. Designer Anne Salvatore, is an example of fashion green designers. Since she was pregnant, she moved from her fast paced city environment to a ‘green style’.
She even recalled her brand as ‘Beau Soleil’. Nowadays, she just designs with ecological materials, such as; bamboo, organic cotton, and she recycle vintage clothes and accessories for making new ones.
However, this is not an issue for designs to be chosen for the most popular runways. ‘Conscious Collection’ by H&M is another example of clothes that have joined a long time ago to this ecological action. This chain decided to offer their clients natural clothes to show them how you can be in fashion and taking care of the environment at the same time.
The main color that they chose for their ‘green collection’ was white to stand out the purity of the weaves that they used for their designs. What´s people opinion?
It seems that the British like ecological fashion. Apparently a linen t-shirt or a bamboo grain skirt seems for the rest of people like a physicist experiment. One of the reasons could be; on the one hand its prices, and on the second hand the lack of creativity in the designs.
The controversy is served, on the one hand some experts opinion is that: “they don´t believe that this kind of ecological business will be enough to make a brand fashionable. Trends, the seduction, the savoir-faire, the shapes and the beautiful materials are important in the world of fashion.” On the other hand, others think that “it´s not a matter of price.
For them to make ecological products is not associated with the placement. From the ecological point of view every brands should bear in mind the ecological proposals for the packing, process of making, and the way of delivering. In a close future, every brand will be ecological”.
Amid this confrontation we have to say that brands will have to think about a solution that combines characteristics, fashion and ecology. Let´s see what happens. Rob Wilson / Shutterstock.com