Share & Connect
Amnesty International, the British non-governmental organization, and the international shop ‘Women Secret’ have released an advertising campaign by selling t-shirts and shorts around the 320 shops that they have in Spain, with the objective of supporting those women who suffer gender violence.
With the motto “You can´t keep gender violence as a secret,” the lingerie shop wants to donate around 40.000 Euros (around 55,500 dollars) to this NGO so that they could use it to support the gender violence cases. Starting this month, this campaign will be available until the next summer.
This mini collection includes three shorts and three t-shirts with positive and solidarity messages on it that encourage women to say “no” to gender violence. The garment, made by the designer Little is drawing, also includes a yellow logo from Amnesty International.
As the Women Secret´s chairman, Jaume Miquel, stated at the advertising campaign presentation in Madrid the chain is really worried about gender violence because they have around 1.150 employees, and at least 1.000 of them are women.
Miquel has also claimed that they did this campaign last year in Portugal with excellent results. What they did in the shop window was to announce for a short period of time ads with the motto “Coming up in 15 or three weeks” and the word ‘Secret’ covered by a yellow tape, so people could just see the word ‘Women’ with a candlelight next to it.
On the other hand, the Amnesty International chairman´s, Ana Rebollar, pointed out that gender violence is “the most popular Human Right´s rape, because one of three women is hit, and is forced to have sex with her husband or boyfriend”.
Rebollar also wanted to highlight that according to the World Health Organization, the 70% of women who suffer from the abuse die due to gender violence episodes. This is the first death reason among women between 16 and 34 years old.
The non- governmental chairman also added that gender violence should be recognized by law as a “big crime”. Rebollar also stated that “in Spain the legislation doesn´t guarantee the victim’s protection and it doesn´t take care of the immigrant women that die on average five times more than the Spanish women”.
Today, ‘Women Secret’ has shops in 48 different countries all over the world and you can find it online at women’secret.com.