When Biz Stone, co-founder of Twitter left his daily duties at the micro-blogging giant in June, he did it with purpose. Stone restarted Obvious Corporation and on Tuesday went on to reveal the incubator’s first project: Lift.

Focusing on human potential over technological advancement, Lift is an “application for unlocking human potential through positive reinforcement,” Stone said in a blog post.

Lift is currently in a private alpha, and users can provide their email on the site. Those who do will receive an auto-reply email from CEO and co-founder Tony Stubblebine explaining that they are not quite ready to let people in yet.

“We’re both [he and developer Jon Crosby] interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement,” said Stubblebine in a blog post. “We do have a prototype, but we’re a long way from opening the doors.”

The three investors and partners behind the project include Stone, former Twitter CEO Evan Williams and Jason Goldman, former vice president of product for Twitter, inc. At Obvious Corporation, these three will provide guidance on design, funding, strategy and recruiting for Lift. Both Stubblebine and Stone have glowing reviews of each other on their blogs and the excitement is really palpable for this new project.

“I’ve known them [Williams, Goldman and Stone] for six years, worked with two of them at Odeo, and think there’s something crazy special forming under the Obvious umbrella,” Stubblebine said in his blog post.

“We love this software for what it does, and because we’ve tried it and it works,” Stone said in his blog post. “Our plan is to build something extraordinary together.”

Obvious Corporation was first started in 2003 by Williams, Stone and and Goldman. After the trio left Google, the started Obvious Corporation in order to buy back many failed projects from investors, one of which being Twitter.

The San Francisco-based Obvious Corporation says on their website that they aim to create products to “help people work together to improve the world.”

Image Courtesy of  Randy Stewart

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About the author

Lindsey Kratochwill