In wake of her televised pregnancy announcement, recording artist Beyoncé Knowles has seen a significant rise in her the sales of her latest album release. Billboard, a music industry magazine that monitors album success, has reported that sales for the fourth album, which was subsequently titled ‘4’, is expecting to see a surge of 40 percent since its June 4th release date.

Sales for ‘4’ for the first week of September are currently at 40,000. The boost in sales is expected to increase Knowles spot back into the top ten, the singer had recently slipped to 12 in the previous week. In spite of the boost Lil Wayne’s Album titled Billboard has also predicted that the song Knowles performed on the VMAs titled “Love on Top” will top the digital charts and hot 100 in the wake of the announcement.

Critics have credited the sudden album interest to Knowles’ two maternal announcements the most well-known being during her highly anticipated performance during the MTV’s Video Music Awards. The first one occurred during the pre-award’s black carpet where she is seen posing and while clutching her stomach.

After performing her last song, Knowles opened her jacket and began rubbing her stomach, while her husband of three years Sean “Jay-Z” Carter, watched and celebrated in the audience with Kanye West. This is suspected to be Carter and Knowles first child together. Album sells weren’t the only area in which the baby news has caused a surge as twitter reported the highest tweet record with over 8,000 tweets per second during the singer’s performance.

The record before that was a little over 7,000 and was credited to Japan winning the women’s world cup back in July.
Surprisingly, the pregnancy has also created buzz amongst the pro-marriage activists who fear that many of Knowles female fans would purposely get pregnant in order to share the experience with their idol.

“It almost scares me to imagine how many young females will get pregnant on purpose so that they can share being pregnant with Beyoncé.” Says Tony Anderson on his BET blog, “It seems a bit excessive to believe that because a celebrity does something, others will copy, but let’s be real — we live in a society where celebrities are worshiped.”

Other pro-marriage activists are using the pregnancy to sway others to follow Knowles and Carter’s lead of getting married and then having a child. Justin Combs, son to hip hop entrepreneur Sean “Diddy “Combs, used the announcement as a means to express his views on marriage.

“Beyoncé dated, married, THEN got pregnant…young ladies take note.” Combs posted on his twitter. Since then, the message has been re-tweeted several times. Knowles and Carter originally decided to keep the pregnancy a secret, but changed their mind.

Many sources tribute the couple’s ability to keep the news from going public sooner to use of clever styling, along with the use of private jets, and hotels with multiple entrances and exits thus making it difficult for photographers to film the couple. As of yet the couple has yet to announce a due date, though if she is reportedly four months pregnant as sources close to the couple claims, she may give birth in February.

Image Courtesy of  http://www.flickr.com/photos/28722563@N05/

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Jennifer J. Rooks

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