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Sarah Jessica Parker’s latest flick ‘I Don’t Know How She Does It’ ranked 6th at the US box office in its opening weekend, but despite a wide release in 2,476 theaters it only brought in $4,402,201, which is probably not even near Parker’s salary for the film. The movie is yet to be released outside the US but, what went wrong with this project?
The actress seems to be right fit for the movie, Sarah Jessica Parker being one of the most popular people in the genre. According to Forbes during 2010 alone, she made $30 million, dethroning her fellow competitors with a profitable but highly criticized sequel, a line of enchanting perfumes and the annual royalties from the successful ‘Sex And The City’ series.
Based on the novel by Candance Bushnell, the original run of the TV Show was between 1998-2004 and it catapulted its protagonists into international stardom. Set in the heart of New York City, it engaged millions of viewers while tackling the relevant issues all women were thinking about.
Parker, who executive-produced the show and the two movies, is perceived by many as an extension of Carrie — her character on the show. The two of them are talented women, successful at what they do, stylish and love to strut around Manhattan.
On the contrary, Parker’s life off-screen seem pretty similar to the role she plays in ‘I Don’t Know How She Does It’.
Is Sarah Jessica Parker suffering from a severe case of typecasting? Does the audience only stick by her when she plays the quirky Carrie Bradshaw? Last time she stepped out of Manhattan to star in ’Did You Hear About The Morgans?’, it turned out another botched job. British co-star Hugh Grant didn’t help much though.
‘I Don’t Know How She Does It’ has surprisingly debuted to poor numbers. Box Office Mojo blames the plot : why would women want to pay to watch someone else struggle to balance work and family when they’re busy doing that on a daily basis?’. Other critics point out the release date as a defining factor since ‘The Lion King 3D’ was the weekend’s favorite and ‘Contagion’ and ‘The Help’ were expected to linger amongst the most-viewed previous releases.
Yet to be released in many other territories, this film could eventually get its money back considering the extensive promo-tour that Parker took around Europe. A journey she decidedly narrated to American audiences on Letterman which reportedly didn’t manage to engage enough fans. DVD sales and rentals might also help the overall results.
Rumor has it a third Sex And The City movie could be in the works, and even a prequel script may have been approved. Could a good storyline, and a big fat check get the four girls together again? The general public would certainly enjoy it since the original show keeps recruiting new fans through endless re-runs.