Share & Connect
Whether you manage multiple social media accounts as a professional or for personal use, or your knowledge of hashtags is limited, HootSuite can prove itself a useful tool for you.
According to hootsuite.com, they describe themselves as a social media tool, useful for organizations that use the social web to launch marketing campaigns, distribute targeted messages across multiple channels or to identify and develop audience. Working with HootSuite’s unique social media dashboard, teams can collaboratively schedule updates to social networks via web, desktop or mobile platforms plus track campaign results and industry trends to rapidly adjust tactics.
HootSuite was launched in December 2008 by Invoke Media and quickly grew in user base which includes governments, artists and organizations such as The White House, Martha Stewart Media, SXSW and Zappos. Praise so far includes awards from Mashable’s Open Web, Canadian New Media, and Shorty Awards.
Beyond the fact that HootSuite is used for online brand management, it can be a helpful tool for personal use as it assists the management of multiple social media accounts at the same time. It gives easy access to Facebook, Twitter, LinkedIn and WordPress. It can be downloaded for free as a mobile application.
It works with iPhone, iPad, BlackBerry or Android mobile devices so user can monitor and message from anywhere. The application allows the publishing of the same messages on three social media platforms at the same time. What is more, users can select from over thirty analytic modules including facebook insights, twitter growth or Google analytics visitor’s traffic.
For instance, there are basic facebook statistics available that allows tracking of how many visitors your account has, their gender and nationality. As a Twitter tool, all tweets created by observed persons are available — moreover it enables quotations of tweets, sending them via e-mail or tracking all messages with subscribed tags.
Additionally you can use the Google analytics tool very easily. With one click you can check statistics and this is helpful if you have your own blog and you want to track traffic or check popular websites that can be useful for you. There are also apps like Foursquare that shows your friends and where they’ve signed in recently — all you have to do is click on a map.
The free version allows for management of five profiles. For more you have to join the PRO version at 5.99$ per month. Now you can decide what kind of social personality you are and whether you need HootSpot task manager or not.