Target struck gold as it recently introduced Missoni to the masses on September 13. The world renowned Italian designer famous for its signature zig zag patterns, created a line of products specifically for Target. Everything from clothes to household items was designed just for the limited time offer.

With Missoni usually catering to high-end clients, the reduced prices and accessible products at Target will be a highlight for many who wants to get designer goods. Missoni released a 400 item line that included women’s, men’s and children’s clothes. The designer line also created bedding and bath products, including bed sheets, pillows and towels.

Almost every room in a house could be decorated with Missoni products, as the line continued on into the kitchen and dining room with plates, glasses, mugs and serving dishes. There were also Missoni designed electronics, which included cases for phones and iPads.

Make-up bags and other women’s accessories like scarfs and headbands were all fitted with the Missoni signature pattern. The designer even created Missoni luggage, patio furniture and bicycles.

The release of Missoni products at Target stores nationwide created much anticipation. Although November’s annual Black Friday is months away, Target stores received massive lines similar to that of the Thanksgiving tradition. The surprising turnout at stores across the country was unprecedented.

The bargain deals for Missoni apparel and household items were a steal compared to its regular price. While a simple women’s tank top was priced at $29.99 at Target, the usual going price for a Missoni tank top reaches near $600. Prices of apparel can usually go well over $1,000 for pieces of clothing, which made Missoni’s line at Target hugely desirable.

The fashion frenzy reached unparalleled heights as customers lined up outside Target stores well before opening to buy Missoni products. Stores across the country quickly sold out as lovers of Missoni rushed to buy all they could. The Missoni craze created problems for customers in many stores.

Police action had to be taken in a Target store in Los Angeles as customers got out of hand. Missoni products created long lines and many people were unable to find the products they wanted as it quickly sold out.

In another unexpected turn of events, Target’s website crashed due to the high volume of customers wanting to buy Missoni goods on the internet. Shoppers were able to use the website early in the morning, but as the day went on, buying on the internet was no longer an option.

It was only a matter of time until Missoni products started to appear on other websites, including eBay and Craigslist. Tens of thousands of items were placed for sale after the Missoni launch at Target, where people tried to make their own profit off of the bargain prices.

A duvet cover that was originally priced at $117.99 at Target was found on eBay at the higher price of $349.99, while shoes that cost just shy of $50 at Target were being sold online for over $200. Target was hugely successful with the limited edition Missoni line. Although the demand much exceeded the supply, some lucky fashionistas were able to buy this Italian designer’s products at a bargain price.

Image Courtesy of  http://www.flickr.com/photos/2rep/

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About the author

Sarah Dayan
I'm a Brooklyn native with a strong love for New York City, traveling, photography, writing, and music. I have my Bachelors degree in psychology and communication, and my Masters degree in school counseling. Through my writing, I want to share all my fun experiences in New York City.

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