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The third Vogue Fashions Night Out event was held in the capital of Spain on September 7.
After visiting Moscow, one of the most important fashion events landed in Madrid transforming its streets in an authentic runaway.
Luxury, cocktails and glamour fulfilled the most fashionable three Madrid areas, Ortega and Gasset Street, Salesas area, and Fuencarral Street, where a total of 300 shops opened until 12 p.m.
Everything was prepared for Vogues night, including, balloons, food, champagne, DJ’s, and street dancers.
Ortega and Gasset Street, well known for having some of the most important and expensive designer’s shops, was crowed with people. Nobody wanted to miss the Fashion’s Night and all that it had prepared for its visitors.
Spanish designer Modesto Lomba said to EFE news agency, “Fashion´s Night is a good opportunity to show that Madrid is also a fashion icon city.”
Wearing their best outfits, there were people waiting in line for hours outside the shops to have the chance to enter and have some champagne and canapés while they were having a look.
During that night shops turned into authentic discos, where you could find real rock bands playing as you would if you were at a concert. The contrast was amazing; “shop assistants were offering cocktails and beers to the guests, rather than cleaning up around the store.”
Dolce and Gabanna, Tiffany’s, Hugo Boss, Jimmy Choo and others,opened their doors to the visitors. They were giving away gifts and the opportunity to see their products in a “VIP way.”
That night everybody had the opportunity to be a model for a day. With several “photocalls screeners” distributing in different streets of Madrid, people could pose in front of professional photographers. In addition, people had the opportunity of appearing in the next Vogue edition.
Presenters, actor, singers, designers and people related with the fashion industry made a total of 40,000 guests for this event that will visit 18 different countries.
The next stops for the Vogue Fashion’s Night Out will be the United States, the United Kingdom, Australia, Sao Paulo, France, Germany, Italy, Korea, Mexico, Portugal,.Rio de Janeiro, Taiwan,India,China, Greece and Turkey. The event will continue from September 9-15.
Fashion’s Night Out was originated in 2009 in New York. It was an initiative of different Vogue international editions to support shopping when the fashion and beauty industry were going through a bad time as a consequence of the world economic crisis.
However, since the two great edition’s success Vogues Night Out has became the most important fashion event that represents the beginning of the new season.
This year, for the first time ever, people from all over the world could also take advantage of the special online discounts that some brands offered in this fashion-must date of the year.