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The year 1984 signified for Apple the beginning of a new era, where Big Brother rules were extraordinarily turned upside-down by a computer too small to do computing. Perhaps the computer was small, but the vision was great enough to grow beyond making — to satisfy a growing and developing market within mainstream technology.
Steve Jobs’ resignation from his lifework brings back the story of a most valuable commercial. 1984 won’t be like “1984” was the final statement of the Apple commercial that introduced the Macintosh. The outstanding determination and belief of Steve Jobs introducing the commercial predicted the success of a company and a man.
Like any good story, Apple was brought to life under the humblest of circumstances. Built on passion, youth and a courage to experience, what was thought not worth for a resounding name, Apple became one of today’s leading companies. Selling a Volkswagen and a programmable calculator, Steve Jobs and Steve Wozniak conceived the first version of Apple.
They first met at a Hewlett Packard internship and continued to collaborate while being members of the Homebrew Computer Club, both highly passionate about electronics. Seeing things differently and always bringing in personal experiences, the two created the fundaments of present technology: Macintosh, iTunes, iPhone, iPad — could you imagine life without them?
What defined their success is not reserved to passion. Steve Jobs quit Oregon’s Reed College, but took classes in calligraphy to improve his sense of aesthetics. Steve Wozniak understood that more lied beyond the screen and keyboard.
Jobs did not rest with simple solutions when he needed to facilitate the interaction between human and computer — we owe him the mouse and the object-oriented interface. “One was more the engineer- technologist, one wanted to do things,” said Wozniak in an interview.
Steve Jobs has aligned his love for Apple equal to his family: “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do” and perhaps that constituted the key element for such a professional and precise way to succes.
Meanwhile, even people outside the regular Apple fan base respect the innovator. Steve Jobs mastered the introduction of 1984 because he saw behind simple things: he saw consumerism beyond technology. We might say that the two friends designed the future of technology.
At the time of his resignation, Jobs recognizes that “I’ve done a lot of things I’m not proud of (…) But I don’t have any skeletons in my closet that can’t be allowed out.” Success meant backsteps as well. After a period of withdrawal from Apple, he came back more energetic and weighted in experience — from 1997 he led Apple to new heights.
But these accomplishments were possible through team effort. He has stated that the company persists through the “ideas, not hierarchy.” In the moment of stepping down, he proudly announces his trust in the next generation. Apple’s temporarily CEO Tim Cook received great recommendations from Steve Jobs. Success should be safe when the one leaving is convinced he passed his knowledge and vision on.
Steve Jobs has been called a mentor for Apple’s new generation and for any young entrepreneur, and surely his statement is encouraging: “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.”
The year 1984 launched the success af a vision which after 27 years is still highly acclaimed. Steve Jobs never settle: even his resignation is viewed through the lens of his debut.
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