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On the 26th of September, the famous Italian fashion brand, Gucci, celebrated its 90th anniversary by opening a museum. A main focus of Gucci’s celebration was to inaugurate the Gucci Museo, located inside the historic Palazzo della Mercanzia in Florence’s Piazza Signoria. Gucci Museo is now open to the public.
Among items on display are high-fashion pieces that have brought the company its great success through the years. The featured clothing are accompanied by many modern art installations supported by the Pinault Foundation. The inauguration party attracted around 200 high-profile celebrities.
Among those who attended were Anna Wintour, Editor-in-Chief of Vogue Magazine, as well as Bill Viola, a famous American artist. According to Gucci.com, The Gucci Museo is divided into thematic rooms — an idea inspired by the House’s iconic motifs and symbols. The exhibition space begins on the ground floor with the theme called Travel.
It presents an exhibit of trunks, suitcases, accessories and articles created for the international elite, which have been collected throughout the years and have brought international appreciation to the brand in the 50′s, 60′s and 70′s. Suitcases and travel accessories are memorable for Gucci.
The fashion line’s founder, Guccio Gucci, designed his first collection after being inspired by the luggage laden clientele upon arriving at London’s Savoy Hotel, where he used to work as a porter in his earlier years. The Gucci Museo also provides a place for people to gather in the Gucci Caffè.
The place is highly recommended on Gucci website as being great attraction, not only for museum visitors to enjoy but also for Florentines and visitors to the city alike. In partnership with Rizzoli Bookstore, the Gucci Museo will be offering publications about art, fashion, photography and architecture, featuring both vintage and contemporary works.
According to the PPR.com, a luxury brand holding company, the Gucci brand is part of the Gucci Group, which is owned by the French company. The PPR owns many leading brands and companies like YSL or Balenciaga. Gucci’s Creative Director, Frida Giannini, works to promote the brand’s highly valued products such as leather handbags, accessories, luggage and shoes, silks, timepieces and fine jewellery.
Eyewear and fragrances are made and distributed under license by global leaders in these two sectors. The Gucci brand mixes modernity and innovation with tradition and heritage in an extraordinary way.
Image Courtesy of Courtesy of http://www.gucci.com