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American retailer Target and singer Gwen Stefani are partnering up to launch a children’s clothing line this fall. The ‘Harajuku Mini’ collection is set to be released both in stores and online on November 13th. Another milestone in Stefani’s stellar career, according to the singer/songwriter/producer/designer and mother of two, she has always wanted to design clothes for kids.
Babies, children and tweens will get a taste of Stefani’s colorful and fun taste, hugely inspired by Japanese anime. Available at affordable prices ranging from $3.99 to $29.99, families all over the States will get a piece of the $150 million empire that conglomerates the exclusive line ‘L.A.M.B’, a lower-priced ‘Harajuku Lovers’ and the newest addition.
It was a matter of time before Gwen Stefani went on to tackle the children’s clothe industry since her style is widely known for its fun take. A poster from the campaign, featuring a glammed-up Stefani alongside a cute little girl, has been released. We can expect lots of frilled tutus, asymmetrically-shaped jackets and freaky-tipped accessories.
The Orange County girl debuted her own fashion line in 2003, right after deciding to go solo “just for fun.” Her fashion venture and pop records were supposed to be a guilty pleasure, an adventure she’d embark on while No Doubt was on a momentary hiatus. Both businesses went through the roof right away and the talented singer unleashed the mogul she was to become.
She has strategically mixed music and fashion, turning her flaunty videos and gleaming performances into a fashion palooza. Entitling her 7-million-selling debut album and her fashion empire under the same name, L.A.M.B., was a smart move that has been topped off several time by referencing her brand in her multi-platinum hits.
Ever since Gwen Stefani became the prominent front of No Doubt, her personal style has drawn tons of attention. She became one of the finest examples of female empowerment in showbiz, embracing her gender-bending attires in a time where females oozing sensuality were more likely to make it.
Gwen Stefani’s bizarre but impeccable personal style is also well known. She sported the pink hair way before P!nk, and more recently Katy Perry. Her red-lipped and platinum blonde look, a clear resemblance to the golden age of Hollywood, also inspired another fair-haired lady with a nice set of pipes, Christina Aguilera.
The queen of frills, fringes and trappings, master of animal prints and Japanese motifs, is set to dress kids of all races, shapes and likes. Her own two princes, Zuma and Kingston, are the apple of her eye and since they were born, they’ve started more fashion trends that any other celebrity children.
Their rockstar parents, Gavin Rossdale and Gwen Stefani, love to funk it up when it comes to their gorgeous sons. Now everyone would let their son use nail polish and rock a stylish highlighted faux-hawk, but Gwen shrugs it off and keeps creating non-stop. A few days ago, while in London, she caught up with Angelina Jolie and her troupe. The two super-mommies were snapped by the paparazzi while fans speculated about a future romance between their kids.
What’s next for Gwen? Maybe futuristic furniture or a clothing line for pets? You never know with the Anaheim girl, she once had a fashion dream and seven years on, she has built an empire of her own.
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