The IED is part of an international network of excellence, operating in the fields of training and research, in the disciplines of Design, Fashion, Visual Communication and Management.

That is why it is also well known for its design events that involve students, willing to develop their skills in their fields and reach a final tangible product that captures their ideas and inspirations.

Now is the turn of Victoria Shoes, a classic shoe label in Europe who decided to be part of a new IED experiment in Madrid. Twelve young designers of the European Design Lab Master will redesign Victoria’s most classic products, creating a new conception of themselves.

Aleksandra Gantseva, Renée Rossouw, André Simón, Juan Enrique Aguilar, Felipe Eusse, Daria Gantseva, Carissa Santoso, Barak Alberro, Paula Sevilla, Paula Benvegnú, María Perales and María Dominguez are setting up an international team to lead this new concept of shoe design. Each of them created one to several Victoria models following the frame of the experimental premises of intuition.

From industrial designers to art directors, these young diamonds in the rough will expose their work from October 12 to October 27, Monday to Friday in IED Madrid.

Their exhibition will be open from 10 am to 9 pm and if you cannot wait until the date, we encourage you to visit www.experimentovictoria.com and to discover who the designers are what ideas they came up with this week.

Redesign is what. Madrid is where.

Image Courtesy of   http://www.flickr.com/photos/guilloso/

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About the author

Ignacio Mendiboure
Follow @nachomendi on Twitter! I was born in Buenos Aires, Argentina. Nowadays, I live in a beautiful city, Madrid, where I study Audiovisual Communication and Media.