Herman Cain has been gaining support within the last several weeks, making him tied with Mitt Romney and right in front of Rick Perry. His dramatic increase in support could be based on his policies, less aggressive debates, a new book, or a combination of the three.

Cain took the victory in the Florida Straw Poll in September, and was in third place behind Perry, who was in second,and Romney in first, according to a Fox News Poll just a few weeks ago. To show just how much things can change week to week, a new CBS poll indicated on October 4, that Herman Cain is currently tied in first place with Romney, with Perry slowly sinking behind.

Some aspects that have set Cain apart thus far in the race are his 9/9/9 plan and his congeniality in debates. The 9/9/9 plan has been presented as a possible solution to creating more economic growth. His plan includes replacing the current tax code and introducing a 9% flat corporate tax, 9% income tax, and a 9% national sales tax.

This plan has been more straightforward compared to some other candidate’s proposals on how to solve the economy and could be a reason for his gaining more support. During the last debate Cain even received applause when the commentator brought up the 9/9/9 plan.

Cain has also hesitated to get involved in many negative battles, such as the ones between Perry and Romney. His focus is placed more on conservative views and a campaign aimed at changing Washington. He has also connected with many Americans making emotional appeals, which has evidently shown to  connect with the public and gain support.

One touching example was his link between Medicare and his battle against cancer in the debate held in Tampa, stating, “I would be dead on Obamacare.” Along with connecting with the audience, his simple humor has helped gain some support. He included in one of the debtates, “I would bring some humor to the White House.”

Herman Cain’s book was also released this past week, which will come with appearances and interviews. His book is titled, “This is Herman Cain! My Journey to the White House.” Over 3,000 people showed up for his book signing showing their support and he will continute to be making stops throughout the country.

His book has also hit the top 10 on Amazon.com and the book has been sold out in many locations. Cain may have played his cards right and not started off in the spotlight, but he has certainly gained enough popularity to put him in the top three. With the next debate being held on October 11, many will hope that Cain gets as much camera time as Perry and Romney and can stay in the top three.

Image Courtesy of   http://www.flickr.com/photos/gageskidmore/

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About the author

Samantha Steinberg
A Junior at Rutgers University studying political science and communication. Interests include writing, international affairs, and travel. I hope to make a difference in the world and raise awareness through my writing.

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