Toys’R’Us has announced that it has expanded its mobile offerings for the holiday season, providing an enhanced shopping experience for on-the-go shoppers.

In addition, updates made to the Toys’R’Us shopping experience for iPhone and Android users make it even easier to shop with the toy authority, and new partnerships with eBay, Google and shopkick help customers locate the product they want, pay for purchases and save money, all from their mobile devices.

“Mobile commerce is our fastest growing channel of consumer engagement, as shoppers increasingly use their smartphones to research gifts, get product reviews, compare prices, check availability of an item at a local store, save money with deals and pay for their purchases,” said Greg Ahearn, Chief Marketing Officer, Toys’R’Us, U.S.

“As new technologies emerge, we continue to partner with leading providers to enhance our mobile offerings, making it easier than ever for Toys’R’Us customers to navigate our stores and websites to find the must-have gifts for the kids in their lives.”

In addition to ongoing mobile offerings for iPhone and Android, by the end of this month, Toys’R’Us shoppers will have the ability to look up a little one’s Toys’R’Us Wish List via the Toys’R’Us app on their smartphone. A version of the Toys’R’Us Gift Finder, currently accessible on Toysrus.com and the company’s iPad app, will also be available for iPhone and Android devices.

The Gift Finder asks gift-givers a series of questions about the child they’re shopping for, and provides gift suggestions based on age and interests. And, when customers search for a product, they will be able to sort the results by relevance, best-selling items, top-rated items or price.

On-the-go shoppers can also use their smart phones to check the availability of a specific product they’re looking for at a local Toys’R’Us store through the company’s partnership with eBay that makes local inventory searchable on free mobile apps Milo and RedLaser 3.0. Using the RedLaser 3.0 app for iPhone, customers can pay for the item they’re looking for within the app, and then pick up their item at a nearby store.

Location-Based Programs Foursquare Provide Additional Ways to Save

Parents and gift-givers shopping at Toys’R’Us on Thursday, November 24 and Friday, November 25 for the official start to the holiday season can check-in at their local store via Foursquare to receive the Geoffrey Holiday Badge, while supplies last.

After unlocking the badge, those who check-in can redeem a coupon for 15% off a purchase of $150 or more, valid Sunday, November 27 through Saturday, December 3*. Throughout the remainder of the holiday season, shoppers can unlock the Geoffrey Holiday Badge and additional special savings opportunities when checking in at Toys’R’Us on Foursquare.

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