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Next to the Saturday before Christmas, Black Friday ranks as the seminal shopping day of the season. Yet a recent analysis by Consumer Reports’ and Decide.com, a website that tracks electronics products and pricing, reveals that the day after Thanksgiving isn’t necessarily the optimal time to get the best deals on many products.
A recent analysis of prices from the mid-November to mid-December period in 2010, conducted with Decide.com, showed that in a significant proportion of cases, the lowest prices of the season on the included items were not on Black Friday or Cyber Monday, the day following the Thanksgiving weekend.
For example, more than a quarter of the recommended TVs and cameras were at least 5 per cent cheaper between Cyber Monday and December 13 than they were earlier, including during the Black Friday weekend. With laptops, the resulting data indicated that consumers would have been at least as likely as with TVs and cameras to save on recommended models by waiting.
“There’s no doubt you can score some incredible bargains by getting up extra early or staying up past your bedtime to take in the midnight madness sales,” says Consumer Reports’ senior editor and shopping expert Tod Marks. “But retailing trends suggest that the opportunity to score a great deal won’t end this weekend. So there’s no need to panic.”
But if you plan to shop at a store or from the comfort of home, here are five Black Friday tips that can help save your money and sanity. The full list can be found at www.ConsumerReports.org.
To help shoppers make the best purchasing choices this holiday season, check out www.ConsumerReports.org/holiday. The site will be updated frequently throughout this Hanukah and Christmas holiday season with new postings to ensure that people are prepared for the holidays with the latest information.