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Ultra Premium Vodka and Sean “Diddy” Combs AKA PDiddy roll big and hit the jackpot with a fresh new ad campaign that takes audiences on a first-person journey into a special night out in Sin City to the tune of Frank Sinatra’s iconic “Luck Be a Lady”.
The new ad campaign – also titled “Luck Be a Lady” – is directed by world-renowned commercial visionary, Anthony Mandler, and debuted on December 14th. The spot features Sean “Diddy” Combs AKA PDiddy and a cast of up-and-coming artists representing the future of Hollywood. Together, they will bring to life the art of celebration — the dapper lifestyle of the Rat Pack – that CIROC embodies in a contemporary-yet-classic way. The commercial will run on stations such as ESPN, E!, Bravo, TBS, VH1, and Comedy Central.
“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CIROC; a brand that has become synonymous with celebratory occasions.”
Shot in Las Vegas in late October, the ad also stars Chad Michael Murray of One Tree Hill, Michael K. Williams of Boardwalk Empire, Jesse Williams of Grey’s Anatomy, Breaking Bad’s Aaron Paul, Vegas headliner Matt Goss, super model Lisa Seiffert , and other notable stars. Beginning this week, fans are invited to view an extended version of the commercial, youtube.com/ciroc, and experience celebrating in style with Diddy’s modern day Rat Pack.
During the holiday season, a new 30 second version of the campaign will be released which focuses on one of the most important components of celebration – safety. In addition, CIROC will partner with a handful of reality television’s favorite housewives, further igniting the brand’s social responsibility platform with the execution of the fourth annual CIROC Safe Rides Program. Pre-paid debit and metro cards will be distributed to consumers across the country on New Year’s Eve, ensuring consumers enjoy a safe ending to their holiday celebrations.