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Babble.com, a leading online parenting platform, announced today its 2011 Babble Top 100, Babble’s gold standard ranking of North America’s most influential mothers in social media. Introduced in 2009, Babble’s annual list underscores the social, cultural, and economic force that Babble believes mom bloggers have become in today’s media world.
With more than 3.9 million mom bloggers in the US alone, mom bloggers have taken on a powerful and important role in media and have become the go-to authorities on the issues that matter to many of today’s moms. Of the 32 million moms who go online each month, 54 percent of them visit blogs.
With that platform, the Babble Top 100 mom bloggers possess a powerful sphere of influence, generating a combined unique monthly viewership of more than 50 million. Many bloggers on the list are well-known brands in their own right and are accomplished authors and contributors to publications such as The New York Times and CNN and on-air experts for television programs like Today and Good Morning America. The first ten bloggers on the Babble Top 100 include:
“In the two years since Babble started cataloging the year’s top mom bloggers, the number of blogs and their reach have exploded,” said Alisa Volkman, Director, Sales, and Product Strategy and co-founder, Babble Media. “This Top 100 tells us that there is an insatiable need for first-person parenting information and storytelling. As more moms turn to the Web as a parenting resource, I believe that the opportunities for unique voices in mom blogging will continue to skyrocket.”
The Babble Top 100 represents a socially and culturally diverse group of mom bloggers from more than 20 states in the US and provinces across Canada. The bloggers cover a wide range of subjects including home design and decor, health and fitness, politics, postpartum depression, and more.
Over a two month period, a panel of bloggers and women in the social media field evaluated mom blogs from across the Web for the Babble Top 100, based on six different categories: Best Written, Most Confessional, Most Controversial, Funniest, Best Design, and Most Useful.
The entire Babble Top 100 mom blogger list can be found at Babble.com.