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It is nativity week across the UK, and parents have been rushing to stores to lay their hands on this year’s essential festive costumes as well as turning their hand to various household items as they compete to create this year’s best nativity outfits.
Best dressed mum at the school gates is not enough now, as the competition is heating up in the classroom with this year’s nativity costumes. George at Asda reports record sales of children’s nativity fancy dress costumes compared to this time last year. Outfits are flying off the shelves, with a sheep and angel costumes coming in as clear favourites, selling out online in a matter of days.
Current best sellers include the Shepherd, Star, and Mary costumes, with the shepherd costume showing an 856 percent uplift this week compared to last year. It not just for nativities that kids jump at the chance to dress up. Girls & boys fancy dress costumes are one of George.com’s best sellers.
Sixty-three percent of mums who responded on Asda’s Facebook page highlighted that their children would happily wear a fancy dress costume every day if they could. Nearly a quarter admitted that their child often wears their fancy dress costume to sleep and half claimed their children often wear their outfit for three days in a row before they can pry them out of it to wash it.
Although some kids might be embarrassed to wear a homemade attempt, the time-honoured tradition of using tea towels and bed sheets to create costumes is still alive and well, with 30 percent claiming to make their own versions. Asda has also reported a 400 percent sales uplift in tea towels and an uplift of 100 percent in bed sheet sales as mums tackle their very own Shepherd and Angel outfits.
With a third of parents admitting it was important to keep traditional values alive and 26 percent of parents letting us know that their child specifically asked to make their own costume this year, it seems part of the nation still likes to keep the creative juices flowing.
Bee Hessell, spokesperson for George commented, “At George, we are famous for kidswear and love to get into the Christmas spirit and help families do the same. Demand for nativity outfits is ever-increasing, with boys and girls both enjoying the chance to take part in nativity plays.
This year, the sales of the range have been higher than expected as busy mums and dads struggle to find the time in their day to day schedules to make their own. We stock a great range – from donkeys, to shepherds and kings, even stars – and have seen that these are certainly among the nation’s favourites .”
Image Courtesy of http://www.flickr.com/photos/ggraves/