Visiongain’s latest management research is the “Mobile Cloud Computing Industry Outlook Report: 2011-2016″ and examines the market and how the ecosystem players are leveraging mobile cloud solutions to enable their strategies and business models.

The mobile cloud computing market is just beginning to evolve in 2011. By 2016, the market will enter into a rapid growth stage. Interested market players need to formulate emergent strategies now to enjoy the early movers’ advantage. The research projects the total cloud market to be worth $240 billion by 2016, up from $77 billion in 2011.

To thrive in the cloud market, stakeholders must establish and solidify their positions as value-adding players, or else lose to new entrants who may then reap the greatest benefits. For operators to win in the cloud marketplace, they must determine where in this new ecosystem they can play most successfully.

Robust partner agreements are win-win for all entities in the cloud ecosystem. Visiongain believes that given the early days of Mobile cloud computing, there are opportunities for significant partnerships in this arena.

Visiongain projects that mobile cloud service revenues will reach $45 billion in 2016 at a CARG of 55.18% from 2011. The greatest mobile cloud revenue contributions will come from mobile cloud applications. This is primarily due to increasing smartphone penetration, growth of 3G network coverage across the globe, and deployment of LTE services.

By 2014, technology enhancements such as BONDI, OneAPI, and HTML5 will further encourage the development of cloud based mobile applications. Visiongain is of the opinion that open standards will make it easier for developers to build cloud based applications that can be used across a variety of smartphones.

Issues with mobile cloud security, privacy, feasibility, and accessibility remain a major concern for both the customers and the enterprises. However, with complex and secure products now available on the market, many enterprises are jumping into the mobile cloud bandwagon.

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