Consumers looking for a fun and engaging way to take part in the reveal of the all-new 2013 Ford Fusion need look no further: An augmented reality game app is debuting recently with virtual images of the new car. Users of the app will drive a new Fusion through a series of “worlds” that unlock to reveal the car.
“We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion,” said Samantha Hoyt, Fusion Marketing manager. “The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.”
The app operates on the Android and iOS operating systems, on smartphones and tablets such as the iPhone, iPad and Droid. The experience is initiated by finding and capturing a Ford logo using the mobile device’s camera. The Ford logo will appear on the screen as a button that starts the program. Operating like a video game, the app then allows consumers to drive a digitally camouflaged new Fusion on a track toward video clips that feature insights on technology and design from key Fusion team members.
A daily video clip will unlock a new enhancement to the app, with every day of driving bringing new content alive. New content includes demonstrations of key vehicle features.
As the game progresses, three driving worlds can be unlocked leading up to the reveal, each offering a clearer form of the Fusion and new visual environments. All the while, original music tracks will make the experience even more enjoyable and users can access social sharing to post images to Facebook or Twitter.
On the day of the Fusion reveal at the 2012 North American International Auto Show, users will be able to unlock access to the full image of the car. After viewing the final video in the driving experience, an image of the car will appear on the main menu. At that point users can drive any of the four Fusions on the track and can create a custom image of the car to share via Facebook and Twitter.
Ford collaborated with Moonbot Studios on development of the app.
All-new Fusion to take center stage at 2012 International CES
As “Official Car of CES,” the 2013 Fusion will be introduced at the show by Ford President and CEO Alan Mulally and Consumer Electronics Association CEO Gary Shapiro on Tuesday, Jan. 10.
“The all-new Fusion represents Ford at its best in terms of personal mobility and connectivity technology,” said Hoyt. “CES is the perfect place to showcase the new Fusion and its broad range of consumer technologies.”
In addition to the new Fusion, Ford’s cloud-connected EVOS Concept will make its North American debut at CES and Mulally will participate in the 2012 Innovation Power Panel keynote at the Las Vegas Hilton on Wednesday, Jan. 11 at 9 a.m.