In a new survey conducted by independent market research firm Toluna on behalf of leading online retailer Buy.com, a better economy topped Americans’ shopping list as the one gift they would pick for the world, with more than half of respondents (52 percent) listing an improved economic climate as their gift of choice, mirroring the optimistic outlook already starting to occur with improved holiday spending.
The survey also examined shopping behavior during the holiday season, which resulted in a few surprising discoveries. When respondents were asked why they shop online, nearly half (43 percent) of respondents liked the fact that they can shop while not fully dressed. Women outpaced men in preferring to shop in a state of undress (45 percent versus 42 percent).
Other survey highlights include:
“Consumers clearly want to see a change in our economic climate, and that is being demonstrated this holiday season in the increase in sales we are seeing,” said Neel Grover, CEO and president of Buy.com.