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New research from State Farm is showing that while texting while driving remains a concern on the nation’s highways, drivers are accessing other mobile web-services at much higher rates. These behaviors may pose equal or greater concerns in the battle against distracted driving.
In a new survey of nearly 900 motorists, the company found that use of mobile web-services has increased dramatically over the last two years.
For drivers 18-29:
“Calls from the NTSB and others to ban cell phones are focusing now on both texting and web use while driving. The mobile web is a growing issue for safety advocates concerned about distractions while driving,” said David Beigie, State Farm Public Affairs Vice President. “Additionally, while the focus has been on young people, the data also indicates that motorists of all ages are increasing their use of the mobile web while driving.”
For all drivers, the data showed:
Ironically, the study showed that use of texting while driving was remaining flat or decreasing in some instances:
About the survey
In August 2009 and 2010, and in July 2011, State Farm’s Strategic Resources Department used an outside panel vendor to conduct an online survey of U.S. consumers ages 18+. Survey responses were received from consumers who identified themselves as having some insurance and financial responsibility for their household. Only responses from consumers who had a valid driver’s license, owned a cell phone, and reported driving between 1 and 80 hours per week were used when reporting the findings of behavior-based questions. Driving was defined as any time the car was en route to a destination, including being stopped in traffic or at a stoplight.