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‘SUCCESS’ magazine, the national business publication that serves small business owners and entrepreneurs, delves into the world of celebrity marketing for the cover of its February issue. On the magazine’s cover is Kim Kardashian, the entrepreneur and ‘Keeping Up with the Kardashians’ star, cited as the premier example of the hard-to-miss trend of celebrity marketing.
In the February issue, Kardashian talks exclusively to ‘SUCCESS’ about social media marketing, her goal-setting routine with mom and manager, Kris Jenner, and her current business strategy to pull back from specific products in favor of focusing on her larger product lines, such as the Kardashian Kollection at Sears.
Ranked by Ad.ly as the second-most-influential celebrity in social media, Kardashian has 17 million online fans, and her family’s various business ventures, including shows, books, fragrances, clothing lines, and shoes, are said to be worth $1 billion and growing.
“I honestly feel that I’ve gotten to where I am—with sales of my fragrance, the QVC line, our various products, and the success of our Dash stores—because I listen to my fans,” Kardashian tells ‘SUCCESS’. “I have such a personal relationship with them. Being very involved in social media, I feel a real connection with my fans.”
“People aren’t stupid,” she says. “You really have to love what you do, and you really have to believe in what you’re working for, for everyone else to believe you.” This willingness to be transparent via social media is perhaps the reason why this reality star has proven that celebrity marketing is a force that is here to stay, despite the fallibility of celebs.
“Celebrity marketing is clearly a major trend,” says ‘SUCCESS’ Media Executive VP, Steve Jamieson. “How could we not give our take on it? We take our promise to bring our readers relevant ideas in a positive manner very seriously. This is no exception.”