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VH1′s hit series ‘Mob Wives’ started off 2012 with a ratings bang on New Year’s Day. The second season premiere episode at 8 PM averaged a 1.4 in the adult 18-49 demo – a +56% increase over the first season’s premiere episode – and ranked as the #1 telecast on basic cable in its 8 pm time period slot among adults 18-49, women 18-49 and women 18-34.
The 8 PM telecast on January 1 was seen by 2.4 million total viewers. The premiere episode attracted 3.5 million total viewers when combined with its 9 PM encore.
‘Mob Wives’ generated heat on social media platforms that evening with 11 trending topics on Twitter, including #MobWives, as well as for the wives themselves: Drita, Carla, Renee and Karen and new cast members Ramona and “Big Ang.” In addition, VH1′s Mob Wives page on Facebook saw tremendous activity resulting in more than 10,000 new “likes.”
The second season of ‘ Mob Wives’ picks up where the first left off – with each cast member dealing with major personal life issues. The rift between Karen and Drita is far from over – will they ever be able to “bury the hatchet?” Renee goes under the knife for major plastic surgery that may have some unexpected consequences, while also contemplating her future with her ex-husband Junior.
Drita is considering her options when it comes to leaving her husband Lee – while Carla’s relationship with her estranged husband Joe may take an unexpected twist. And, of course, everyone wants to know what’s in Karen’s soon-to-be-released book – the one she moved back to New York to write!
Last season, ‘Mob Wives’ gave viewers an unfiltered look into the closed-door society of Renee, Karen, Carla and Drita, four struggling “allegedly” associated women who have to pick up the pieces and carry on while their husbands or fathers do time for Mob-related activities. United by a bond which few understand, the women are all struggling with their identities and their futures as they raise their kids as single parents in the New York City area.