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Oscar.com, the official online home of the 84th Academy Awards, is launching its award-winning Oscar Digital Experience today with a first look at Billy Crystal’s return to Oscar’s stage. One of America’s most beloved funny men, Billy starts the official countdown to the show talking about what the Oscars mean to him and setting the stage for weeks of extensive coverage on Oscar.com.
The site kicks off with an interactive timeline and Oscar’s official Blog, which will feature daily content including red carpet fashion trends from stylists and tips from master chefs and lifestyle experts on hosting the best Oscar viewing party. Oscar Buzz, the site’s social media page, will track real-time comments from fans using #Oscars and #OscarBuzz.
On Oscar Sunday, February 26, Oscar.com will have live cameras strategically placed everywhere from the red carpet to backstage, and even the Governors Ball, providing the ultimate insiders view before, during and after the show. The cameras will broadcast online, as well as on iPad, iPhone and iPod touch.
“Last year our team set the bar high in terms of interactive second screen experiences,” said Karin Gilford, senior vice president Digital Media, ABC.com. “This year we are taking the best of what we learned and are building on it. Beginning today we’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”
“Oscar.com is for the movie fan in all of us,” said Christina Kounelias, chief marketing officer, Academy of Motion Picture Arts and Sciences. “The site not only allows us to share the latest Oscar news, but also connects fans everywhere with 84 years of unforgettable Academy moments.”
Straight from the Academy’s photo and video archives, Oscar.com presents “Oscar History,” an interactive timeline that includes:
On Nominations morning, January 24, Oscar.com welcomes back Internet personality Shira Lazar who will kick off the first video installment of “Oscar Buzz” by covering reactions from the social media world. “My Oscar Picks” will also go live. This interactive play-along game offers fans a chance to test their Oscar prediction skills. On Oscar Sunday, users will have the opportunity to play along during the telecast and predict category winners ahead of the opening of the envelopes.
On January 29, “Oscar Buzz” kicks off “Oscar Talks,” a four-part video series focusing on the Actor, Actress, Directing and Best Pictures categories.
Entertainment Weekly’s Dave Karger returns on February 1 to Oscar.com with “Nominated…with Dave Karger.” The 10-episode series will provide the ultimate film buff’s analysis of the Best Picture race.
It’s all glamour and glitz beginning February 11. “Best Dressed” launches with Rachel Smith, host of On The Red Carpet, doing interviews with stylists, makeup artists and hair stylists, as well as covering live events, and of course, offering post show analysis of Oscar Night fashion.
The 84th Academy Awards will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood and Highland Center, and televised live by the ABC Television Network.