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Pandora, the leading personalized radio service, recently announced an online extension of the free, live concert series that the company debuted earlier in the month. The Pandora live concert series hub, currently sponsored by Budweiser, can be accessed at: www.pandora.com/pandorapresents.
The live concert series launched in Portland, Ore. on December 13 with Dawes, an emerging rock band from Southern California. As the official launch sponsor, Budweiser presented the inaugural concert free of charge to more than 230 fans, and is now bringing the experience online via the dedicated hub.
All artists that participate in Pandora’s live concert series will be showcased on the hub. The hub currently consists of behind-the-scenes video content from the Dawes concert, including: interviews with the band and fans, the band as they tour Portland, Pandora Founder Tim Westergren interacting with the band and highlights from the evening.
The hub also features a curated mixtape with up to 100 songs selected by the band and Pandora music analysts. Senior Vice President of Strategic Solutions Heidi Browning said, “We’re very excited to have Budweiser as our official launch partner of Pandora’s personalized, live concert series. Through this partnership we’re able to give fans a great experience both online and offline.
Our collaboration is proof that Pandora is a valuable platform for connecting brands, bands, and fans.” ”Music is a universal passion that unites people, and Budweiser’s ties to music run deep,” said Rob McCarthy, vice president of Budweiser. ”We’re excited to assist Pandora in bringing this unique concert series to life, and to connect their local listeners with bands they love.”
Pandora determines the right mix of artists and locations for the live concert series from a unique collection of spin and thumbs-up data. True to Pandora’s philosophy of personalization, listeners who have created stations and thumbed-up songs for a specific artist or similar artists are invited to attend these exclusive free shows. Pandora listeners can look forward to more of these types of concerts in different cities across the country in 2012.
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