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Are you simply born to be charismatic, or is it a learnable skill – as Meryl Streep showed the world this past weekend in the nationwide release of the movie “The Iron Lady” in which she portrayed Margaret Thatcher, who transformed herself from a smart woman with little presence into a powerhouse of a Prime Minister by changing her voice, her style and her way of carrying herself.
“Charisma is a learnable skill, not simply a gift for the favored few, and is a way of focusing your behavior and attitude for greatest impact and connection. Charisma is also what separates the merely competent from the supremely capable,” says Cynthia Burnham, America’s #1 Charisma Coach, and author of “The Charisma Edge: A How-To Guide For Turning on Your Leadership Power”. “Margaret Thatcher did it, and so can leaders and managers in companies.”
Ms. Burnham’s step-by-step system on how to be charismatic is based on 30 years of successful business experience with corporations including SVP for the Wall Street firm UBS, and various senior positions with Gillette and Duracell, as well as independent executive presence coaching and training for Sony, Booz Allen Hamilton, Northrop Grumman, Illumina and others.
This system shows how anyone can become more authentically compelling and powerful by using “nine levers of charisma,” including such things as voice, word choice, posture, and gestures, and how you can use them to look, act and become more charismatic, all based on natural human wiring and the neuroscience of confidence.
Among the powerful first impression tips she provides in her consulting, speaking and in her book are:
Burnham’s coaching services will help people who want to be seen as powerful leaders who have executive presence, including:
Ms. Burnham will be speaking in public and private events about executive presence and the power of charisma. Public events include:
“When you know how to be charismatic, people want to listen to you and follow you. They say ‘Yes, I could work for her. She has a larger vision that I want to be part of,” said Burnham, who had been Senior Vice President, Director of Employee Relations & Development for UBS, the global financial services firm.
“Margaret Thatcher wasn’t always charming and she was called bossy, but she was a woman who was able to get people to follow her when there were extremely few women in power or in government. That’s charisma.”