Hard Rock is on the hunt for rock stars on the rise to take the stage at the 2012 Hard Rock Calling music festival in London’s Hyde Park. Hard Rock Rising, the global battle of the bands, will give one local band from this international competition the chance of a lifetime – to be on the bill with Bruce Springsteen and the E Street Band at one of the world’s most-anticipated concert events.

Rising to the Occasion – the Road to Hard Rock’s Main Stage

Hard Rock, in partnership with ReverbNation, will host an open registration for bands wishing to participate in the global battle from Friday, January 6, 2012, through Tuesday, January 17, 2012. The combination of Hard Rock’s iconic brand and ReverbNation’s extensive network of over 1.8 million artists around the world will give great undiscovered bands an international stage to jumpstart their careers.

“Hard Rock believes it is critical to support emerging artists and discover new musical talent through the Hard Rock Rising program,” said John Galloway, Vice President and Chief Marketing Officer for Hard Rock International. “We are confident our partnership with ReverbNation will help us secure world-class talent that we can showcase to the international music community at this year’s Hard Rock Calling festival.”

“Hard Rock is a worldwide icon of music, the perfect brand to provide this opportunity to deserving artists,” added Mike Doernberg, ReverbNation CEO and Co-founder. “From day one here at Reverb, we’ve been all about the artist and opportunities like Hard Rock Rising extend that mission exponentially.”

To register, future rock stars can visit one of 86 participating Hard Rock Cafe Facebook pages. Following open registration, fans decide who moves on to the live performance phase of the program and can vote on any Hard Rock’s city-specific Facebook page by downloading free tracks from bands of their choice.

After fans choose their favorites, participating Hard Rock Cafe locations around the world will host a series of live competitions featuring these local bands. One winner will be selected from each location by the other participating bands. These local winners will be narrowed down to the top ten bands worldwide via fan voting on participating Hard Rock Facebook fan pages. Finally a panel of celebrity judges and music industry professionals will select the top three winners.

The first place winner will be flown to London for the ultimate rock star treatment, including a spot on the bill at Hard Rock Calling 2012. Second and third prize winners will receive $5,000 and $2,500, respectively, in ReverbNation PROMOTE IT credits, a revolutionary tool that creates targeted, highly effective Facebook advertising campaigns for musicians and venues promoting songs, Facebook pages, and concerts.

Greetings From Hyde Park – Hard Rock Calling 2012

Hard Rock Calling, an iconic festival now in its seventh consecutive year, has established itself as one of the UK’s premier outdoor music events. The 2012 festival will take place from Friday, July 13 to Sunday, July 15 in London’s Hyde Park. Headliners for the festival will include Bruce Springsteen and the E Street Band, who will take the Main Stage for their second Hard Rock Calling performance.

Hard Rock Calling 2012′s performers will join a long line of rock ‘n’ roll greats who have taken the stage at this iconic festival including: Aerosmith, Eric Clapton, Neil Young, Paul McCartney, Stevie Wonder, The Who, Pearl Jam, Peter Gabriel, The Killers, The Police, Rod Stewart, and Bon Jovi.

Hard Rock Calling, produced by Live Nation and presented by Hard Rock International, is a unique and historic musical event with a main stage, second stage, renowned bands, on-site Hard Rock Cafe, as well as a variety of additional attractions.

Mat Hayward / Shutterstock.com

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