The International Window Film Association (IWFA), a non-profit organization, is educating the public on window film use for residential and commercial applications, to reduce harmful solar glare, while delivering significant energy savings.

“People often wear sunglasses outdoors during winter months to protect from glare and UV rays, but glare is ever-present inside too,” said Darrell Smith, executive director of the IWFA.  “With winter sun lower in the sky, it passes directly into windows with damaging effects on furnishings and art, along with unhealthy ultraviolet (UV) rays’ impact on people’s eyes and skin,” he added.

In northern states, snow on the ground can reflect up to 85% of harmful UV rays upwards, according to the Vision Counsel of America. This magnifies the issue of glare coming into windows, added Darrell Smith. “A simple, cost-effective solution is professionally installed window film to make interior environments more enjoyable.”

Glare issues can be ameliorated by window film, which uses advanced technology to deliver energy savings similar to low-e windows. Window film is available in a range of shades from clear to darker. It reduces glare and still allows adequate light in while blocking UV rays that can harm skin and eyes, and fade furniture, carpets and fabrics.

According to the IWFA, window films may also eliminate uncomfortable hot spots by blocking solar heat.  This enables HVAC systems to work more efficiently. For larger commercial and office buildings, which run heating and cooling systems year-round, energy savings are even more significant.

For more information on protecting a home or office from glare, please visit www.iwfa.com online for facts on UV protection and to locate a professional near you who can conduct an energy savings audit and share window film options to best meet your needs.

About the International Window Film Association:
The International Window Film Association (IWFA) (www.iwfa.com) is a unified industry body of window film dealers, distributors, and manufacturers that facilitates the growth of the industry by providing unbiased research, influencing policy and promoting awareness of window film. The organization builds alliances with trade associations, utilities and government agencies to advance dealers and distributors businesses and provide value to their customers.

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