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A recent survey conducted by Harris Interactive on behalf of Whirlpool Corporation reveals consumers want to make a habit out of saving time, money and energy with their home appliances. And as 2011 wraps up, they’re looking for more tools to help them do just that in the new year.
According to the survey 75% of consumers aged 18-34 have already taken ‘green’ steps, but they are looking to do even more to save energy, water and money. That’s something companies such as Whirlpool say they’re keeping in mind when it comes to product development.
“We are not surprised to see that consumers are devoted to living an energy-efficient lifestyle,” says Monica Teague, Senior PR Manager at Whirlpool Corporation. “Whirlpool is constantly innovating new products that conserve water and reduce energy consumption in order to help consumers live a more eco-friendly lifestyle.”
It’s a lifestyle many want and to which they are turning. And while 78% are interested in monitoring their household’s energy use – they’re hungry for more information on how to save. According to the survey, a quarter of those interested in saving are not at all aware of the energy and water usage of their appliances.
Many consumers have already made significant lifestyle changes in an effort to save energy and money. 65% of consumers already use ENERGY STAR qualified appliances and CFL light bulbs, 36% purchase green products when possible and 15% actually seek out green products, according to the survey.
And consumers seem willing to invest in saving money over time. Almost half of those who took part in the survey, 49%, said they would consider paying more money for an appliance if it would reduce their utility bills over time. Replacing appliances that were made before 2000 with ENERGY STAR qualified products can help save on both energy and water costs. According to the U.S. Department of Energy (DOE), replacing a washer and refrigerator made before 2000 with such models can save up to $135 and $40 each year, respectively.
For those not currently in the market but still looking to save, there are plenty of ways for consumers to be more efficient using the appliances they already have in their home.