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Concierge Marketing, an award-winning book shepherd and micropublisher in Omaha, Nebraska, is using the Ebook explosion and other technologies to fuel their growth. The company will launch their 100th micropublisher this year, producing titles marketed nationally and internationally in non-fiction, children’s picture books, and selected fiction.
This year, the company will announce their first hybrid royalty-based title under their own imprint. Since 2004, Concierge Marketing has helped authors launch their own independent micropublishing startups, guiding them through compliance, product development, marketing, and setting up independent distribution in their name. Books are published in print, audio, and all digital formats now, with enhanced ebooks being beta tested.
Large traditional publishers and others in the industry have feared the onslaught of the ebook and lamented that they will be the death of books. CMI founder and CEO Lisa Pelto believes that ebooks are actually the savior of publishing, particularly the small publisher and independent author.
“No longer are authors cut out of the loop once a book is purchased the first time. They have the potential of a more consistent stream of revenue. Ebooks are not sold on the secondary market to stores that buy books from consumers for pennies on the dollar, and then turn around and resell them for half the retail price with no further royalties paid to the author,” Pelto said.
“There are lending sites and library programs entering the marketplace; however, arrangements are being negotiated by publishers ahead of time to build in protections that never had to be considered before.”
In response to the increasing number of authors willing to pay for professional publishing services to create books that compete with traditional New York publishers, Concierge Marketing is uniquely positioned to navigate these authors through the often confusing industry, creating a formatting strategy for that book that focuses on the consumer.
“Flexibility has been the key to our success,” states Pelto, who has worked in marketing and publishing for over three decades. “From a marketing standpoint, it’s a great environment for authors. The playing field has leveled, and consumers are now driving how they purchase and read books.”
When retired homicide detective Brian Bogdanoff decided to write a book about solving the case of his life, he researched all of the publishing options available today.
“After looking at the speed I could be published, the level of editorial and creative control I would need, the formats my readers were going to want, and the profit potential of the various options, the only choice was to open my own independent micro-publishing operation,” Bogdanoff says. “I needed professional help, but I wanted to retain ownership and all rights. Concierge Marketing spent time educating me, and it was evident this was the way to publish today.”