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Kick off 2012 in style with ShoeDazzle and the newest member of the fast-growing ‘Celebrity Shoe Design Program for Charity,’ actress, model and mother of three – Denise Richards. Joining forces with ShoeDazzle designers, Richards has created a light pink and gold embellished peep-toe sling-back pump, with a gold metallic pin-heel in honor of her mom, who passed away from kidney cancer. The shoe will be available in ShoeDazzle showrooms on January 16th.
100% of the profits from sales of her shoe will be donated to the Kidney Cancer Association (KCA), a charitable organization which helps fund, promote and collaborate with the National Cancer Institute (NCI), American Society for Clinical Oncology (ASCO), American Urological Association (AUA), and other institutions, on research projects.
In addition, one lucky fan will have lunch with Denise Richards. Four runners-up in this special contest will receive an iPod Shuffle. To be eligible to win the luncheon, contestants must upload a short video explaining why they want to win and must join the new KidneyCancer.me (http://kidneycancer.me) website. Contest details are available online at LunchWithDenise.com.
“Fashion has always been a passion of mine and I especially love shoes. What woman doesn’t love a feminine, yet sexy pump in her collection? Teaming up with ShoeDazzle to help a charity I admire and a cause that is particularly dear to me because of my mother provided an amazing opportunity to combine my passions,” said Richards. “I decided to name the shoe after my baby Eloise because she has been such a blessing in my life.”
“It has been such a pleasure working with Denise as she helps to create awareness of kidney cancer and the need for a cure,” commented the Kidney Cancer Association vice president, Carrie Konosky. “Despite being busy with her role on Spike TV’s hit series, ‘Blue Mountain State,’ while taking care of three children, Denise has always been incredibly generous about making time to help us.”
Prior to Denise’s shoe release, ShoeDazzle partnered with Perez Hilton, Carson Kressley, LaLa Anthony, Jenny McCarthy, Carmen Electra, singer Mel B and actresses Kristin Cavallari, Kristen Bell and Kristin Chenoweth for the ‘Celebrity Shoe Design Program for Charity.’