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“Dona un Libro,” or “Donate a Book.” This simple statement is carrying the weight of an internationally impactful campaign against illiteracy.
In celebration of International World Book Day, April 23, 2012, Grupo Nelson, the Spanish-language division of Thomas Nelson, has begun its fight with illiteracy rates in the world’s Spanish-speaking cultures. ‘Dona un Libro’ encourages readers to donate new or used books in hopes of, “inspiring the world, one new reader at a time.”
With product distributed in over 20 Spanish-speaking nations, “‘Dona un Libro’ is a project that goes beyond Grupo Nelson,” states Claudia Duncan, Marketing Director for Grupo. “It is a project of social responsibility. We have been given amazing partnership opportunities with organizations who are interested in helping those who thirst for the knowledge and inspiration found in books.”
Primarily focusing on Central and South America, Grupo Nelson has worked with distributors and retailers to set up donation drop off points for consumers at their local stores. The retailers then choose a deserving organization in their area that will benefit from the books; a community library, an orphanage or even a ministry—all to help provide an opportunity for education and entertainment.
With 450 drop bins already reserved and ready for distribution, communities in Puerto Rico, Mexico, Colombia, Guatemala, Venezuela, Argentina, Chile and Paraguay are partnering with their local bookstores to celebrate the gift of literacy on April 23, 2012. “The bookstores will be the champions of this campaign,” Duncan continued. “Their effort is what will really drive consumers to come out and help make a difference in their local communities.”
“I am anxious to see the results of our first big World Book Day campaign,” stated Larry Downs, Vice President and Publisher, Grupo Nelson. “I am pleased with the reactions we have received from the local bookstores abroad who wish to partner with us to help inspire lives.”
“I believe there is a need in our industry to work together to inspire the world. This is why I am excited about the project,” Duncan said. “We have the opportunity to celebrate books and the gift of literacy while also making a difference in the Spanish-speaking communities across the globe.”