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Gazelle (www.gazelle.com), the nation’s largest consumer electronics direct-to-consumer reCommerce service, announced January 13 at the Consumer Electronics Show in Las Vegas, the results of a survey that polled show-floor attendees to reveal connections between mobile phone ownership and one’s outlook on life.
The survey aimed to draw a correlation between one’s level of optimism or pessimism and the smartphone and tablet one owns. The results were particularly telling and, amongst the juiciest of findings, the survey pointed to the fact that 29% of iPhone owners expect the best in uncertain times, 3% more than the next set of users (Android).
The study also showed that 33% of BlackBerry users hardly ever expect things to go their way, suggesting an overall malaise amongst BlackBerry users. Research also found that iPhone users were particularly resilient in these tough economic conditions with 36% saying they don’t get upset too easily, even during difficult economic times.
Because Gazelle accepts hundreds of thousands of consumer electronic trade-ins each year, the company serves as a unique barometer of U.S. consumer electronics consumption habits. Gazelle is using CES to celebrate collective consumer love for gadgets and to better understand, with a twist, the sociology behind certain Smartphone and tablet users.
Below is a more in-depth look at how Apple, Android, BlackBerry, and Windows Phone users view their life outlook:
iPhone and iPad users are optimistic, calm and also social
Android users are generally optimistic and active
BlackBerry users are pessimistic and uneasy about their future
“Who knew that Apple users had such a promising outlook on life, while BlackBerry owners hardly expect things to go their way?” said Israel Ganot, co-founder and CEO of Gazelle. “Our survey aimed to celebrate the passion many at CES have for their gadgets and the latest and greatest trends in consumer electronics.
One of the reasons for the rapid growth of the reCommerce industry is that many have recognized the value possessed by used electronics and the lucrative benefits of trading in one’s gadgets for cash.”
Image Courtesy of http://www.flickr.com/photos/ivyfield/