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Socialbakers announced that it has launched a campaign to identify the most (and least) influential, engaging and popular presidential candidates on Facebook, including President Obama, via public information on the world’s largest social network.
Socialbakers’ social media analytics tracked more than 10 million Facebook Pages and Places and billions of individual user interactions. All findings are available through a new political infographic and microsite about each candidate on Facebook. With the upcoming Iowa caucus, this groundbreaking research reveals what drives engagement, influence and conversations for all eight Democratic and Republican presidential political candidates on Facebook.
Socialbakers tracked interactions between December 1-31 to measure engagement and changes in online candidate popularity. Socialbakers will also track the same information for January’s New Hampshire primary and upcoming debates and other newsworthy events. According to a recent Pew study, Facebook users are more politically engaged and are more than twice as likely to participate in political meetings or rallies. Socialbakers new infographic outlines which candidates are leading, and which are lagging.
“Politicians and brands have a tremendous opportunity to go beyond counting the number of ‘fans’ or ‘likes’ – they must pay attention to why people are talking about them and what they care about,” said Jan Rezab, Socialbakers CEO. “Fan and community engagement is the key to success. Politicians today can measure public information about Facebook user engagement to make more intelligent decisions about what to post, when to post and how to best stimulate conversation.”
Key Finding: User Engagement, Viral Reach and Popularity:
Viral Reach (The total reach for each candidate when people “like” and comment, multiplied by the average number of friends per Facebook user to provide a comparable number)
Peer-to-Peer Interaction (all debates, comments, conversations to each other’s posts on candidate’s page)
Candidate’s Facebook Fans:
*Engagement rate: The number of “likes” and comments per post divided by a candidate’s number of fans.