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Zendesk, the cloud-based help desk support platform, released an early look at its new Customer Satisfaction Index, showing that UK customers are the fifth happiest globally and second European-wide with the service they receive, with an 83 percent satisfaction rating. The index measured customer happiness across 65 million consumers in 137 countries.
Zendesk creates the Customer Satisfaction Index by analyzing data from 65 million customers via the Zendesk ‘Customer Satisfaction Rating’ feature. After a customer service request is solved, Zendesk enables companies to automatically contact their customers to collect feedback on the service that was provided.
Not only is this a quick and easy way to track customer satisfaction and reduce customer churn, it also provides tremendous insight into comprehensive customer satisfaction.
Considering countries with high gross domestic product, Australians and Canadians jointly share first place as the most satisfied customers in the world, coming in at a high 93 percent. This is followed by Germany at 88 percent, the United States at 87 percent, and the UK finishing off the top five at 83 percent.
From a European stand-point, the UK is second only to Germany in happy customers, while Spain and Italy follow close behind the UK at 81 percent each. France, however, trails behind, coming in the bottom of the table at 57 percent.
“The UK is an important vocal market for consumers. The proliferation of smartphone and tablet users has seen an increasing number turn to social media as the main means of customer support. As such, offering good customer service to this very public audience is imperative,” notes Mikkel Svane, Zendesk’s CEO.
This listing provides an early look at the type of information that readers can expect from Zendesk’s Customer Satisfaction Index. The full document will be published on a quarterly basis and will report on additional data, such as customer service efficiency and quality in various industries, geographies, and company size.