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On December 17, 2011 the devastating tropical storm Washi (Typhoon Sendong) slammed the Philippines with the city of Iligan and the province of Lanao del Norte receiving the brunt of the typhoon. Almost 1,260 people have been confirmed dead in the flood and over 429,000 were displaced, with about 37,300 people still huddled in overcrowded evacuation centres more than two weeks later.
The devastating aftermath and urgent need for relief was brought to the attention of Sonorous Entertainment International Division Directors from a staff member whose family and relatives in the city of Iligan had been directly affected by the disaster.
Sonorous Entertainment reacted swiftly to offer their measure of aid putting together Rescue Iligan- a relief team of 50 who helped distribute food (rice, bread and canned goods), water, and other basic necessities to families who were in need of urgent assistance.
“We rented a truck early on December 24th, loaded it with the relief goods, and sent off the team to work. We strategically picked a location to distribute goods in areas that were getting the least help at that time,” stated Ross Mosqueda, a Sonorous staff member, who with the input and financial assistance of the Company’s International Division coordinated “Rescue Iligan.”
Mainstream charitable organizations were targeting hard-hit areas which in turn left less populated villages unattended. Sonorous helped approximately 500 families who were left homeless and living under bridges and on the side of the street. The relief effort was a success, not to mention the look on people’s faces and how they lit up after receiving food bags that will help them get through Christmas and New Year’s.
“We were pleased to offer assistance to the people of Iligan during these trying times. The situation presented itself through a member of our staff, where the opportunity to act quickly and effectively had been commenced. On behalf of Sonorous, I would like to extend our gratitude for the 50 volunteers and those who dedicated their time and effort to help their fellow man in this time of need,” noted Sonorous Entertainment International Director, Mr. Ivan Cavric.
In addition, Sonorous has set up a Rescue Iligan Facebook page that encourages people to donate. This Facebook page http://www.facebook.com/RescueIligan also contains photos and videos, including comments from people from all over giving their sympathy and condolences to the victims of the typhoon.
Image Courtesy of https://www.facebook.com/RescueIligan