Share & Connect
Two-time Grammy winner Kenny Loggins ; Grammy- nominated band OneRepublic fronted by lead singer Ryan Tedder, who is currently nominated for two Grammy Awards; and DJ Michelle Pesce are scheduled to perform at the 2012 Grammy Celebration — The Recording Academy’s official after-party.
Additionally, in the celebration’s MasterCard Jazz Lounge, the exclusive event will feature performances by members of the Jazz at Lincoln Center Orchestra and the Grammy Camp — Jazz Session with current Grammy nominee Arturo O’Farrill. Inspired by Rio’s Carnival, this year’s all-star gathering will be a euphoric event where guests will dance, sing, party and continue to celebrate Music’s Biggest Night. The night’s festivities will be catered and produced by Along Came Mary Productions.
One of the year’s most anticipated events attracting Grammy winners, nominees and celebrities, the 2012 Grammy Celebration will take place at the Los Angeles Convention Center on Feb. 12 immediately following the 54th Annual Grammy Awards.
“We’re looking forward to continuing the celebration of Music’s Biggest Night by enjoying some amazing music and outstanding cuisine at our Grammy after-party,” said President/CEO of The Recording Academy Neil Port now. “This year’s festive Carnival will be a most fitting and exciting component of an extremely memorable evening.”
“I most commonly find inspiration in music and travel, and after experiencing the vibrant culture of Brazil earlier this year, the 2012 Grammy Celebration theme became glaringly clear,” said Branden Chapman, Executive in Charge of Production and Chief Business Development Officer for The Recording Academy.
“With the support of hundreds of event professionals, we will symbolically transport our 5,000-plus guests to Rio de Janeiro’s annual Carnival celebration complete with a life-sized samba float, Copacabana and Ipanema beach lounges and favela inspired scenes showcasing the 64 performers and dancers that will entertain the crowd throughout the evening.”
Once again, The will partner with highly regarded event producers and renowned celebrity caterer Along Came Mary to co-produce and cater the post-telecast Grammy Celebration, overseeing all of the event entertainment, decor, menu, and other logistics.
Led by The Recording Academy, ACM and its design and lighting team will take the vast convention space, equaling the size of three football fields, and transform it into a festive Carnival theme with dancers, acrobats, aerialists, projections, elevated lounges, and floor-to-ceiling water walls.
The exquisite menu includes five buffet stations (Brazilian churrascaria, favelas fabulous, Copacabana nights, Latin flavors, and 42 degrees below) and seven different samba sweets (caramelized banana-chocolate bread pudding, spinning lady sundae bar, passion fruit creme tarts, palma saffron pears galette, Miami spice cheesecake, sugarcane wafers, and macadamia nut squares).
The menu was designed using locally grown meat, produce and cheese, when possible, and all seafood is sustainably produced. Leftover edible food from the Grammy Celebration is donated to local food banks, and all cooking oil used for the event will be recycled.
A mainstay in the entertainment industry, ACM has masterfully orchestrated many of Hollywood’s most distinguished events and has been named top caterer in the nation by numerous publications. The Recording Academy has hired ACM to co-produce the Grammy Celebration for 12 consecutive years.