Marvel has announced that more than 80 of its most popular graphic novels, featuring the Avengers, Spider-Man, Wolverine and more of the world’s most popular super heroes, are now available on the iBookstore.

Marvel graphic novels such as Civil War, Avengers, Stephen King’s Dark Tower, Castle: Richard Castle’s Deadly Storm, and Astonishing X-Men can now be read on iPad, iPhone, and iPod touch, and customers can download a chapter from New Avengers Vol.1. for free.

“Marvel is taking the world of comics by storm and releasing a massive selection of our best and brightest graphic novels on the iBookstore,” said Peter Phillips, Senior Vice President & General Manager, Marvel Digital Media Group. “For the first time ever, fans will be able to easily find and enjoy all of their favorite heroes including The Avengers, Spider-Man and The X-Men on iPad, iPhone, and iPod touch —  one of the best digital platforms for reading comics and graphic novels.”

For the full selection of Marvel Graphic Novels now available on the iBookstore, launch the iBooks app on your iPad, iPhone or iPod touch or go to www.itunes.com/marvelgraphicnovels. The list of available Marvel graphic novels can be found at http://marvel.com/help/category/27.

Marvel Entertainment also announced that is it expanding into the pet category for the first time with a Super Hero inspired pet program. Through a new licensing agreement with ‘Fetch…for cool pets!’, a unique line of Marvel Super Hero inspired pet toys, apparel and accessories will be unleashed at PetSmart, the largest pet specialty retailer, beginning this week.

The line will feature a wide array of Marvel-themed pet products for dogs including toys and apparel. Additionally, a wide assortment of aquatic products will follow shortly after and all will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at www.PetSmart.com.

PetSmart, Marvel and ‘Fetch…for cool pets!’ will support the Marvel Super Hero pet program with an impactful marketing campaign. Highlighting the campaign will be in-store signage, online promotions and a sweepstakes exclusively for PetSmart Facebook fans on www.facebook.com/petsmart.com.

“Marvel Super Heroes are a family affair and therefore, should include the family pet,” said Jamie Kampel, Director of Licensing, Marvel Entertainment. “As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension. Fetch has developed a truly unique line, and having PetSmart on board as our premiere retail partner will enable us to make a huge statement for the Marvel brand in the pet category.”

Steven Shweky, President of ‘Fetch…for cool pets!’ added, “Fetch is approaching licensing from a different direction. Instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the ‘pet parent.’ Marvel is the perfect brand to reflect our approach.”

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About the author

Claudia Sondergaard
Specialised in American foreign policy media discourse, I have a real passion for media and writing and feel comfortable in subjects such as human rights, politics, environment, social issues, movies, TV and books. Reporting from Denmark. Follow me @swirlgirlversus