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Recently Mars Chocolate North America introduced the world to the sixth M&M’S Brand character, Ms. Brown, during the first quarter of Super Bowl XLVI. The M&M’S Brand also revealed the sweet voice behind Ms. Brown — television, film, Broadway and music superstar, Vanessa Williams.
The ad, created by BBDO New York, thrust Ms. Brown into the spotlight after working behind-the-scenes for the past seventy years as Chief Chocolate Officer (CCO). In her role as CCO, Ms. Brown helped launch several new products and innovations in an effort to ensure M&M’S remain one of the best-selling milk chocolate candies in the world.
She recently decided she could do even more good for the brand by stepping outside the executive office and serving as a public spokescandy, and chose the Super Bowl as the best place to make her presence known.
Ms. Brown’s dry humor and sharp tongue requires the voice of not just a superstar – but also that of a perfectionist, like herself, with perfect timing and perfect delivery. Possessing this winning combination was Williams, a multi-talented veteran of the stage, screen and television. Williams has played many characters that exude the personality traits of Ms. Brown, giving her plenty of experience and distinction to serve as the voice of the milk chocolate character.
“We’re very excited to welcome Vanessa to the M&M’S family,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “We’re confident Vanessa’s personality, and unforgettable voice make her the perfect person to showcase Ms. Brown’s personality.”
Ms. Brown will occupy the national spotlight throughout 2012 to showcase that M&M’S are not your average milk chocolate. She’ll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.
M&M’S Brand is also coordinating a series of activities to ensure fans can learn more about Ms. Brown’s life in milk chocolate, including: