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Banana Republic, the brand focused on workplace style, and AMC are proud to announce an encore installment to the acclaimed Banana Republic ‘Mad Men’ capsule, which launches exclusively at Banana Republic North America retail locations and online at bananarepublic’s website beginning March 1, 2012, building up to the season five premiere of “Mad Men” on AMC on Sunday, March 25 at 9:00 p.m. EDT/CDT.
In response to consumer demand following the strong debut of the Banana Republic ‘Mad Men’ collection in August 2011, the Banana Republic ‘Mad Men’ spring capsule returns, offering fans a fresh twist on the 1960′s era polish and panache, taking inspiration from country club scenes featured in the Emmy and Golden Globe Award-winning “Mad Men” series.
Designed by Banana Republic in collaboration with Emmy Award-winning “Mad Men” Costume Designer Janie Bryant, the collection features more than 40 pieces of apparel and jewelry for men and women and embodies the style tenets of the time, including polished sportswear and chic essentials.
Set through the Banana Republic lens of must-have versatile work wear with style, the Banana Republic ‘Mad Men’ collection offers a fresh twist of stylish modernity to the “Mad Men” aesthetic.
“It’s been a fantastic experience working with Janie again on this new spring capsule,” says Simon Kneen, creative director, Banana Republic. “We continually find fresh ways to reimagine stylish work wear for our customers,” says Kneen. “Spring delivers a whole new palette and gave us an excuse to draw from different scenes and wardrobe from the show as inspiration.
Janie’s perspective was invaluable in helping us create a collection that is both chic and modern, while remaining true to the aesthetic of the 1960s era.” The menswear collection features dapper dressing separates, including bright polos, bold checked woven shirts, argyle vests, and a sporty spring-weight navy blazer – sharp for the board room or the club lounge.
The women’s collection offers ladylike pieces in brights and bolds, like sophisticated dresses in graphic florals and solids – including a cap-sleeve dress with reversible waist sash in lush cream and a cheery pink nip-waist dress – cardigans and feminine lace shell blouses and chic coral cropped capris. Accents of versatile statement jewelry accessorize the looks perfectly from desk to dinner.
“It was incredible to see the extraordinary reaction to the first Banana Republic ‘Mad Men’ capsule. I couldn’t wait to work with Simon and his team to help inspire the new spring collection,” says Bryant. “Drawing inspiration from some of my favorite spring pieces from the series, we’ve given fans the tools to create their own looks, just like their favorite ‘Mad Men’ characters – taking you from the office to country club and everywhere in between.”
Banana Republic and AMC will celebrate the launch of the collection with two special access events. Customers and fans can visit Banana Republic’s Facebook page and AMC’s Mad Men website for details, and are encouraged to join the conversation on Twitter using #BRMadMen.
The capsule is featured in Banana Republic’s March advertising campaign, which will appear in print, outdoor, online, direct mail and in store. In addition, Banana Republic cardholders gain early access to a pre-sale of the full collection at 5:00 p.m. on February 29, 2012 before doors open to the public at 6:00 p.m.