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As Crain’s Detroit Business’ Newsmakers of the Year, Saad Chehab and Sue Mosey are bringing new life to the city, their industries, and the people of Detroit.
Saad Chehab, CEO of Chrysler Group LLC’s Chrysler Brand, has driven Chrysler’s new tagline: ‘Imported from Detroit’ straight into the heart of Detroiters and car- lovers, alike. As the brains behind Chrysler’s SuperBowl XLV commercial featuring rapper, and Detroit-native, Eminem, Chehab casted the city in an ‘us against the world’ role. The commercial showcased popular Detroit venues and highlighted the city’s best features.
That has certainly proven to be accurate, especially for Chrysler who saw significant improvement in sales after the commercial aired. In December of 2011, Chrysler sold 138,019 new vehicles, up 37% from the 100,702 sold in December of 2010.
“Those results, that campaign, that marketing, that product, that effort and hard work are speaking for themselves and their sales. I couldn’t be happier,” said the newly named CEO for the Chrysler Brand.
Sue Mosey, president of Midtown Detroit Inc., is being recognized for her significant accomplishments in resurrecting the Midtown area. Mosey has been working with local investors to populate formerly empty buildings with a variety of businesses including wine bars, yoga studios, and even a Whole Foods Market, the first in the city of Detroit.
These efforts have invigorated the real estate market in Midtown Detroit in an attempt to bring new residents to the area. In addition, some Detroit companies have even begun to provide incentives for their employees to live in Midtown as a result of Mosey’s efforts.
“When you drive the neighborhood, you see new businesses, construction, things happening here,” says Mosey. “That’s probably the most important thing for anyone looking at investment opportunities.”
Chehab and Mosey’s accomplishments will be celebrated at Crain’s Detroit Business’ Newsmaker of the Year Luncheon on Thursday, February 23, 2012 at the Westin Book Cadillac in Detroit. The luncheon begins at noon and will feature addresses from Chehab and Mosey, as well as a question and answer session, with both Newsmakers.