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Summerfest has teamed up with Tap Milwaukee and Boston Store’s exclusive surf and streetwear apparel brandMambo, to search for the next great musical talent. Aspiring musicians and acts nationwide are challenged to enter the “Land the Big Gig” music talent search now through Sunday, April 22 by submitting a performance video of original material online at www.LandTheBigGig.com.
“The winner of this contest is going to have the career opportunity of a lifetime,” said David Wise, Marketing Director for the Milwaukee Journal Sentinel. “At stake is a chance to perform at Summerfest in front of thousands of fans and to win a share of $45,000 in cash prizes.”
Starting today, artists 18 years and older are encouraged to upload a performance video of original material online at www.LandTheBigGig.com through the end of the entry phase of the competition, Sunday, April 22, 2012. Complete rules and information can be found on the contest website.
Public voting commences on Wednesday, April 25. Music fans will have the chance to vote for their favorite entries on www.LandTheBigGig.com and be entered in the consumer sweepstakes. One lucky voter will win a brand new 2012 Hyundai Veloster valued at more than $17,000 from Boucher Automotive with a trip for two to Milwaukee’s Summerfest that includes round-trip airfare, hotel accommodations, tickets and VIP Deck passes to Summerfest 2012.
The top 45 vote-getters will be announced mid-May. A second round of voting will then begin to narrow the field of 45 Semi-Finalists to the Top 3 Finalists with those three performers/musical acts winning a trip to Milwaukee, Wisconsin to perform live on stage at Summerfest on Wednesday, July 4 in front of fans and a panel of celebrity judges. The judges will score the performances and select one winning act who will be awarded the top prize of $25,000. The second and third place finishers will win $12,500 and$7,500 respectively.
“‘Land the Big Gig’ is a great way for talented musicians from around the country and music fans to celebrate the 45th Anniversary of Summerfest and win great prizes at the same time,” said John Boler, Vice President of Sales and Marketing at Summerfest. “Performing at Summerfest is an incredible opportunity for bands of all styles and genres. We encourage all musicians with original material to enter ‘Land the Big Gig’ and invite music fans to vote online and cheer on their favorite performers at Summerfest on July 4.”
Summerfest has rocked Milwaukee’s lakefront for 45 years and wears the crown as the “World’s Largest Music Festival”. Featuring over 700 acts on 11 stages over 11 days, Summerfest shares unforgettable live music experiences with approximately 900,000 music fans from around the world every year.
“Boston Store and Mambo are excited to be part of this talent search. Mambo’s casual, free-spirited surf and streetwear complements the vibe of Milwaukee’s lakefront Summerfest celebration,” said Christine Hojnacki, Vice President, Special Promotions and Publicity at The Bon-Ton Stores, Inc.
Fans and performers are encouraged to stay connected to “Land the Big Gig” via LandTheBigGig.com, Summerfest, Tap Milwaukee and Boston Store for updates and info.