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‘Let’s Big Happy’, a new scripted web series from Fox Digital Entertainment, will launch March 28 on Myspace and a variety of digital download stores. Taco Bell is the exclusive brand partner for the show’s first season, which will run for seven episodes.
The series, which was directed by Brendan Colthurst and stars Angela Sarafyan, features exciting music performances by Andrew W.K., Chiddy Bang, We Are Scientists, Math the Band, Generationals and The Gay Blades, who are all part of Taco Bell’s Feed the Beat program supporting up-and-coming artists.
Ensemble, the branded entertainment arm of IPG Mediabrands, engineered the partnership. A first-look premiere of ‘Let’s Big Happy’ will take place today at the SXSW Film Conference in Austin, TX.
Zany and optimistic, Olive Shipley starts a music blog called ‘Let’s Big Happy’, which is dedicated to helping bands launch their careers. When bands seek out her talents, Olive’s ingenuity propels them into the spotlight as she pulls off absurd, attention-seeking stunts. Her visions are always bizarre and rarely go according to plan, but with the help of Andrew W.K. and an unreal number of tacos, Olive’s own career takes off beyond her expectations and ‘Let’s Big Happy’ becomes an Internet sensation.
Underlining the synergistic nature of the partnership, the show’s final episode will feature Taco Bell’s new Doritos Locos Tacos, a product that launched at restaurants nationwide earlier this month.
“We are excited to further our partnership with Myspace with a show like ‘Let’s Big Happy’,” said Matt Glotzer, senior vice president, Fox Digital Entertainment. “With independent music as its focus, the series could not have a better launchpad.”
“Taco Bell is a brand of firsts, continually at the forefront of traditional and social entertainment partnerships, and we are always looking for new ways to authentically connect with our fans,” said Brian Niccol, Chief Marketing and Innovation Officer, Taco Bell Corp. “Fox Digital understands that — and has been a great partner, leveraging our passion for music and our Feed the Beat program. ‘Let’s Big Happy’ integrates Taco Bell and Feed the Beat in a way that is organic to the series and supports our new branding efforts to Live Mas.”
‘Let’s Big Happy’ marks the second distribution partnership between Fox Digital Entertainment and Myspace for an original web series. Myspace is also currently airing the eight-episode Fox-produced ‘Wolfpack of Reseda’, sponsored by Kia Motors America, and also in conjunction with Ensemble. Fox Digital Entertainment is a division of 20th Century Fox dedicated to creating new and innovative content for emerging distribution channels.
Myspace will maximize distribution across its extensive content sharing ecosystem to promote ‘Let’s Big Happy’ and connect the Myspace community to extraordinary music artists.
“‘Let’s Big Happy’ is a stage for up-and-coming musical acts and provides an incredible opportunity to reach fans worldwide,” said Roger Mincheff, president, Myspace Entertainment. “The new web series is in sync with Myspace’s unwavering commitment to developing artists. We’re thrilled to join forces with Fox Digital Entertainment to deliver on our promise to create and serve up original must-watch online programming.”