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On the heels of making their US performance debut while on tour with Nickelodeon’s Big Time Rush, One Direction, who are already an international pop sensation, has been confirmed to perform atÂ Nickelodeon’s 25th Annual Kids’ Choice AwardsÂ onÂ Saturday, March 31stÂ atÂ 8:00 p.m. ET.
The band will also host Saturday nights on Nick throughout March, giving viewers exclusive behind-the-scenes access to the boys as they tour with Big Time Rush. One Direction will be sharing stories, secrets andÂ music from the road, leading into the world premiere of the Nickelodeon original television movie event,Â Big Time MovieÂ onÂ Saturday, March 10Â atÂ 8:00 p.m.
“One Direction is performing on theÂ Kids’ Choice AwardsÂ for the first time and it’s going to be scream-worthy,” saidÂ Paula Kaplan, an Executive Producer of theÂ Kids’ Choice Awards. “While on tour with Big Time Rush, we have seen their popularity explode, and we are excited to introduce them to our audience during the month of March with exclusive access to the guys leading up to our biggest event of the year.”
One Direction will perform their debut single “What Makes You Beautiful” at theÂ Kids’ Choice Awards,joining hostÂ Will SmithÂ for the star-studded event airing live fromÂ University of Southern California’s Galen Center inÂ Los Angeles, where kids will honor their favorite celebrities spanning the worlds of film, music, TV and sports.
The X Factor group’s debut single “What Makes You Beautiful,”Â recently won a BRIT Award for Best British Single,Â with the music video garnering over 61 million views on VEVOÂ and had more than 132,000 downloads in its first week in theÂ USA. It is also the highest Billboard HOT 100 debut for a UK act in over 14 years since the Verve and they are also the last UK group to chart so high since the Spice Girls.
Most recently, One Direction featuringÂ Harry Styles,Â Zayn Malik,Â Liam Payne,Â Louis TomlinsonÂ andÂ Niall HoranÂ taped an episode of the Nickelodeon hit comedy seriesÂ iCarly, entitled “iGot Jungle Worms,” which is set to premiere later this year.
One Direction will debut their albumÂ Up All NightÂ in the US onÂ March 13, 2012. Up All NightÂ is already a global success entering the charts at #1 in 6 countries includingÂ SwedenÂ andÂ ItalyÂ and top ten in 12 more and has been certified triple platinum inÂ Ireland, double platinum in the UK and platinum inÂ New ZealandÂ &Australia.
One Direction joined Big Time Rush’s “Better With U Tour” onÂ February 24thÂ inÂ ChicagoÂ and their US debut kicked-off with the highly successful grassroots BRING1D2US online campaign which saw the band break records with social media platforms Twitition and Twibbon. The campaign engaged thousands of fans across America to complete weekly challenges for a chance to win the Grand Prize of a special 1D event in their city.
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