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Volkswagen of America has announced its giveaway campaign for 50 pairs of free tickets per night to the sold-out, eight-night live performance exhibition, Kraftwerk – Retrospective 1 2 3 4 5 6 7 8, from April 10–17 at The Museum of Modern Art. Tickets are being distributed as part of Volkswagen of America’s sponsorship of MoMA’s highly-anticipated presentation of Kraftwerk, and its ongoing innovative partnership between MoMA and MoMA PS1 that began in May 2011.
Each evening will consist of a live performance in the Museum’s Donald B. and Catherine C. Marron Atrium of works from one of the group’s eight albums, created over four decades, followed by a selection of original compositions from their catalogue. The performances, adapted specifically for this exhibition’s format, showcase both Kraftwerk’s historical contributions and contemporary influences on sound and image culture.
In addition to the 50 pairs of Kraftwerk tickets to the performances at MoMA, Volkswagen is offering 500 pairs of tickets to view a temporary exhibition of Kraftwerk’s historical audio and visual material from April 12 to May 14, 2012 in the MoMA PS1 Performance Dome, which is made possible by Volkswagen of America’s collaboration with MoMA. Fans who enter to win Kraftwerk tickets will be automatically eligible for both events.
“Through our partnership with MoMA, Volkswagen is thrilled to offer fans a chance to win tickets to these special performances and revel in Kraftwerk’s musical creativity,” said Jonathan Browning, president and CEO, Volkswagen Group of America. “We have witnessed extraordinary interest in the Kraftwerk performances and are excited to expose fans and our customers to the innovative works at the MoMA PS1 Performance Dome, which has been made possible through our collaboration with MoMA.”
Kraftwerk fans can win tickets by visiting the “VW GIFaway” website at www.VWGIFaway.com and entering their contact information. For a second entry opportunity—and an interactive way to express their excitement—fans can post an animated GIF of themselves. Animated GIFs are composed of multiple images to give the appearance of a movie clip, and are a staple of Internet culture.
These animated GIFs may be featured in the “VW Online GIF HUB.” If visitors do not want to create a GIF for their second entry into the prize drawing, they can mail in their entry. Winners will be contacted by March 26, 2012.
Kraftwerk – Retrospective 1 2 3 4 5 6 7 8 will feature 3-D visualization and a selection of original compositions from one of Kraftwerk’s eight albums over eight consecutive nights. The albums will be performed in chronological order: Autobahn (1974), Radio-Activity (1975), Trans Europe Express (1977),The Man-Machine (1978), Computer World (1981), Techno Pop (1986), The Mix (1991) and Tour de France (2003). It is organized by Klaus Biesenbach, chief curator at large at MoMA and Director of MoMA PS1, with the assistance of Eliza Ryan, curatorial assistant, MoMA PS1.